[Hiring] Brand & Communications Lead @Inca Digital, Inc.

Role Description

We are hiring for a dedicated marketing and communications role in support of a new venture we are incubating — a digital asset protection and incident response platform preparing for public launch.

This platform is built for a world where on-chain threats are real, fast, and consequential. We are preparing for launch, and we need a marketing and communications operator who can own the public-facing side of this business from day one.

You will sit within Inca Digital's marketing and communications team, with access to a graphic designer, video editor, and marketing colleagues, while dedicating your focus entirely to this new venture. What we need from you is everything else: the strategy, the voice, the hustle, and the follow-through. You will help shape the brand identity, build the launch playbook, execute it, and iterate fast. You will not be handed a system; you will build one.

The audience is primarily consumer-facing, starting with high-net-worth individuals and influential voices in the crypto space before expanding to the broader public. There is also a meaningful B2B dimension, with platforms as a key target.

Key Responsibilities

• Own the launch.
• Develop and execute the go-to-market strategy for the platform's public debut, including timing, channel mix, narrative, and sequencing across the product rollout.
• Define and build the brand voice.
• Run the socials.
• Activate influencers and partners.
• Drive content production.
• Book and prepare for appearances.
• Write for the brand.
• Manage the calendar.
• Track what works.

Qualifications

• 3–6 years of experience in marketing, communications, or growth — ideally at a startup, crypto-native company, or fast-moving tech environment.
• Demonstrably crypto and/or web3 native. You understand how this industry works, who the players are, and how trust is built (and lost) in these communities.
• Proven ability to operate independently. You have built or executed campaigns without a large team behind you and have the output to show for it.
• Strong writer. You can explain complex technical concepts in plain language without dumbing them down.
• Hands-on content skills. You are comfortable working with video (chopping, captioning, repurposing), designing or briefing simple assets, and producing content at pace.
• Self-directed and aggressive. You set your own priorities, move fast, and push for outcomes. You do not wait to be told what to do next.
• Strong project management. You can hold multiple workstreams simultaneously and hit deadlines without being chased.
• Cultural fit. You thrive in early-stage, high-ambiguity environments and take ownership without ego.

Bonus Points / Preferred Skills

• Experience in cybersecurity, digital asset recovery, fraud, or financial crime — or a track record of going deep on a technical vertical quickly.
• Experience taking a company or product from pre-launch to market.
• Familiarity with the influencer and creator economy in crypto: who moves audiences and what converts.
• Existing audience or network in crypto/web3.

Benefits

• We operate in a fully remote, high-trust environment and we prioritize impact and delivered results over hours logged.
• We offer competitive compensation as well as medical, childcare & fitness stipends, mental health support, and fully covered co-working spaces.
• We invest in our people through childcare and wellness stipends and dedicated employee assistance resources.
• Join a thought leader at the intersection of national security and digital assets, working with cutting-edge tech that defines the field.
• We’re fun as hell and do cool work.

Inclusion & Equal Opportunity

As a veteran-owned company, Inca Digital thrives on diverse perspectives, specifically across race, gender, neurodivergence, and veteran status, to solve complex data challenges. We are an Equal Opportunity Employer; all qualified applicants receive consideration without regard to protected status, including disability or national origin.