[Hiring] Brand Ambassador @WhistlePig Whiskey

Role Description

The Brand Ambassador is the face, voice, and personality of WhistlePig in the market. This role inspires bartenders, retailers, trade partners, influencers, and consumers through education, cocktails, storytelling, and advocacy. The Ambassador leads on-premise education, represents the brand at national events and distributor roadshows, creates liquid and cocktail content, and brings the WhistlePig maverick DNA to life across every touchpoint. This is a high-visibility, relationship-driven role that requires equal parts charisma, whiskey expertise, hosting skill, and commercial awareness.

Key Responsibilities

• Trade & Bartender Advocacy
  • Lead bartender trainings, staff education, masterclasses, and cocktail seminars across priority markets.
  • Build strong relationships with key bartenders, beverage directors, and mixologists.
  • Conduct regular account visits to drive menu placements, signature cocktail features, and brand advocacy.
  • Support on-premise programming with cocktail ideation, signature serves, and seasonal menu strategies.
• Brand Representation & Hospitality
  • Represent WhistlePig at national events including Tales of the Cocktail, Bar Convent, WSWA, and industry showcases.
  • Host VIP tastings, media experiences, buyer dinners, and private client events.
  • Support prestige moments and high-touch hospitality tied to Boss Hog and American Single Malt releases.
  • Deliver premium, on-brand hosting experiences at The Farm (VT) and The Vault (KY) during immersion visits.
• Distributor Engagement & Roadshows
  • Support national and regional distributor meetings, ride-alongs, and sales education sessions.
  • Participate in distributor roadshows, showcasing product knowledge, cocktails, and brand stories.
  • Deliver compelling presentations to distributor teams to drive excitement and alignment.
  • Act as a resource for distributor ambassadors and local sales teams.
• Event Execution & Experiential Support
  • Assist Field Marketing with tastings, festivals, cocktail competitions, and local events.
  • Lead cocktail menu creation and drink strategy for brand activations.
  • Ensure premium and consistent brand execution at all events—setup, sampling, storytelling, and follow-up.
  • Represent the brand in both consumer-facing and trade-facing experiences.
• Content & Social Integration
  • Develop cocktail content, liquid education videos, and behind-the-scenes storytelling for use across social, digital, and PR.
  • Collaborate with SBM Consumer Engagement on creator partnerships, content needs, and social amplification.
  • Support content capture during travel, events, and distillery visits.
• Product & Liquid Expertise
  • Maintain deep product knowledge across the full WhistlePig portfolio — liquid stories, maturation, barrels, finishing, sensory notes, cocktails, and category context.
  • Learn and communicate technical details of prestige products (Boss Hog, Super Aged) with authority.
  • Participate in distillery immersion sessions to strengthen technical credibility.
• KPIs, Reporting & Market Insights
  • Track and report KPIs including:
    • Menu placements
    • Bartender sessions delivered
    • ROS/velocity improvements
    • Activation impact
    • Distributor meetings & participation
    • Content produced
    • Prestige event success metrics
  • Deliver weekly updates and monthly summaries to Trade, Brand, and Sales teams.
  • Provide market insights to shape programming, innovation, and brand direction.
• Budget & Compliance
  • Manage event budgets, travel schedules, expenses, and vendor payments responsibly.
  • Ensure compliance with local alcohol regulations and brand guidelines.

Qualifications

• Strong communication and interpersonal skills.
• Experience in bartending or beverage industry preferred.
• Passion for whiskey and spirits.
• Ability to engage and inspire diverse audiences.

Requirements

• Availability to travel frequently.
• Ability to work flexible hours, including evenings and weekends.
• Strong organizational skills and attention to detail.

Benefits

• Competitive salary range: $90,000 - $110,000.
• Health, dental, and vision insurance.
• 401(k) plan with company match.
• Paid time off and holidays.