[Hiring] Basketball Atlas Social Media & Content Manager @Frederick Flying Cows

Role Description

Basketball Atlas is looking for a part-time Social Media Manager to take ownership of our day-to-day social media presence and help grow our brand across the basketball community. This person will manage our content calendar, create and publish content, develop new ideas, engage with our audience, track performance, and work with our team to continuously improve our social media strategy. The role is approximately 20 hours per week, fully remote, with a target compensation range of $10–$15 per hour depending on experience.

Our goal is to increase our content output significantly, with a target of approximately two posts per day across our social channels, while maintaining quality, creativity, and relevance.

Platforms

• Instagram
• TikTok
• X / Twitter
• LinkedIn
• Facebook
• Additional platforms as Basketball Atlas continues to grow

Responsibilities

• Content Strategy & Calendar
  • Build and maintain weekly and monthly content calendars
  • Develop a consistent posting schedule across platforms
  • Work toward approximately two posts per day across our social ecosystem
  • Develop platform-specific content strategies and formats
  • Plan content around basketball news, recruiting, the transfer portal, NIL, international basketball, product updates, player stories, and relevant events
  • Bring new content ideas and creative concepts to the team
• Content Creation
  • Create graphics, carousels, short-form videos, Reels, TikToks, and other social media assets
  • Write captions, hooks, headlines, and platform-specific copy
  • Turn Basketball Atlas data, features, player stories, basketball trends, and company updates into engaging content
  • Use tools such as Canva, Adobe, CapCut, AI platforms, and other modern creative tools
  • Utilize AI and emerging technology to improve content quality, creativity, and production speed
  • Work with outside designers or video editors when needed while maintaining ownership of the final content and deadlines
• Social Media Management & Community
  • Schedule and publish content consistently
  • Maintain a recognizable and consistent Basketball Atlas brand voice
  • Respond to comments and engage with relevant users and accounts
  • Monitor basketball trends, creators, conversations, and timely content opportunities
  • Identify coaches, players, agents, teams, organizations, and creators Basketball Atlas should engage with
  • Help grow followers, engagement, reach, website traffic, and overall brand awareness
• Analytics & Growth
  • Track reach, impressions, engagement, follower growth, clicks, and top-performing content
  • Provide regular performance updates to the Basketball Atlas team
  • Identify what is working and where the strategy should change
  • Use analytics to continuously improve content
  • Suggest campaigns, collaborations, giveaways, partnerships, and other growth opportunities
  • Experiment with new content formats and distribution strategies
• Team Collaboration
  • Participate in approximately one team meeting per week
  • Come prepared with content ideas, trends, and opportunities
  • Work with Basketball Atlas leadership to understand product updates and company priorities
  • Turn company developments into timely social content

Qualifications

• Previous experience managing social media accounts, creating content, or working in digital marketing
• Strong understanding of Instagram, TikTok, X, LinkedIn, Facebook, and current social media trends
• Ability to create visually compelling graphics and short-form video content
• Strong writing and communication skills
• Ability to independently manage a content calendar and consistently meet deadlines
• Creative mindset and willingness to test new ideas
• Self-starter who can operate without constant oversight
• Reliable, organized, and responsive
• Comfortable working in a fast-moving startup environment

Preferred Experience

• Experience in any of the following is a major plus:
  • Basketball
  • College or professional basketball
  • Sports media or sports marketing
  • Sports technology
  • Artificial intelligence
  • AI content creation tools
  • Technology startups
  • Recruiting and the transfer portal
  • NIL
  • Basketball data and analytics

Content Direction

Basketball Atlas should feel like a basketball brand first and a product advertisement second. We want to build social channels people genuinely want to follow, even when they are not actively using the Basketball Atlas platform.

Potential content pillars include:

• Player stories and spotlights
• Basketball news and trends
• Recruiting and transfer portal content
• Scouting insights
• Player comparisons
• Basketball data and analytics
• NIL and roster-building trends
• International basketball
• Basketball Atlas product demonstrations and features
• Educational basketball content
• Creative and entertaining basketball content
• Behind-the-scenes Basketball Atlas content

The ideal candidate will also bring new ideas and formats that we have not thought of yet.

Position Details

• Location: Fully Remote
• Schedule: Approximately 20 hours per week with flexible hours
• Compensation: $10–$15/hour depending on experience
• Start Date: ASAP

How to Apply

Please include:

• A brief introduction about yourself
• Your experience managing social media or creating content
• Any basketball, sports, AI, or technology experience
• Links to 2–3 social media accounts, campaigns, videos, or posts you have created
• The tools you use for graphic design, video editing, social scheduling, and AI
• One or two ideas you would implement for Basketball Atlas social media
• Your weekly availability
• Your desired hourly rate

Bonus: Send us an example or concept for a Basketball Atlas post, Reel, TikTok, or recurring content series you would create if selected for the role.