[Hiring] B2B Marketing Lead @Source and Select

Role Description

Shape the story. Enable growth. Help build one of South Africa's leading HR technology businesses.

At Simplify, we build software that helps organisations hire better, onboard faster and manage their teams more effectively.

We're looking for a hands-on B2B Marketing Lead who can help bring that story to life. This isn't a role where ideas sit in presentations waiting for someone else to execute them. It's for someone who enjoys building. Someone who loves understanding customers, shaping product messaging, enabling sales, supporting partners and seeing their work translate into measurable business growth.

If you enjoy turning complex ideas into simple, compelling stories, we'd love to meet you.

What Success Looks Like

• Generating a consistent flow of qualified opportunities for the sales team
• Strengthening the Simplify brand within the South African HR technology market
• Helping customers clearly understand our products and why they matter
• Equipping our sales team and partners with the tools and messaging to win more business
• Creating marketing systems that continue delivering value over time
• Using customer insight and data to continually improve how we position, communicate and grow

Where You'll Make an Impact

Shape How the Market Understands Simplify

• Product positioning and messaging
• Website and product content
• Feature launches and release communications
• Customer stories and case studies
• Thought leadership and educational content
• Presentations and marketing collateral
• Brand messaging and visual consistency

Enable Better Sales Conversations

• Sales enablement resources
• Product one-pagers
• ROI messaging
• Competitive positioning
• Customer presentations
• Objection handling resources
• Industry insights and supporting content

Help Our Partners Succeed

• Partner marketing toolkits
• Co-branded campaigns
• Product education
• Webinar content
• Sales collateral
• Customer success stories
• Product updates and launch communications

Bring New Products and Features to Market

• Understand customer needs
• Refine product messaging
• Develop launch material
• Support go-to-market activities
• Gather customer and market feedback
• Continuously improve how we position our products

The Person Who Will Thrive Here

• Enjoy understanding how products solve real customer problems
• Naturally think about positioning, messaging and customer experience
• Like working across product, sales and customer success
• Enjoy building things rather than simply maintaining them
• Are equally comfortable writing copy, creating presentations and analysing performance
• Take ownership and enjoy turning ideas into action
• Are commercially curious and enjoy understanding what drives customer decisions
• Believe the best marketing helps people make better decisions

Experience That Will Help You Succeed

• A qualification in Marketing, Digital Marketing, Communications or a related field
• 3–5 years' experience in B2B marketing within a SaaS, software or technology environment
• Experience developing product messaging, marketing content or sales enablement material
• Experience supporting lead generation and customer acquisition
• Excellent writing, communication and storytelling skills
• Experience using CRM, marketing automation and analytics platforms
• Confidence using AI tools to improve research, content creation and productivity
• A genuine curiosity about technology, customers and markets

Show Us How You Think

We're interested in what you've built. Please include examples of work that demonstrate both your thinking and your execution, such as:

• Product or brand messaging you've developed
• Campaigns or go-to-market initiatives you've delivered
• Content you've written
• Sales or partner enablement material
• Customer stories or case studies
• Product launches or feature marketing
• Presentations, landing pages or email journeys

Where possible, tell us:

• The objective – What were you trying to achieve?
• The audience – Who were you trying to reach?
• Your contribution – What did you personally create, own or deliver?
• The outcome – What changed because of your work?

This Role Probably Isn't for You If...

• You prefer managing marketing from a distance rather than staying close to the work
• You need every step mapped out before taking action
• You enjoy maintaining the status quo more than building something better
• You're more interested in producing marketing activity than creating measurable business impact

Ready to Build Something Meaningful?

This is an opportunity to help shape the next chapter of an established South African technology business. You'll have the freedom to influence strategy, the ownership to make things happen and the satisfaction of seeing your work directly contribute to our growth. If this excites you, we'd love to hear from you!