[Hiring] B2B Marketing Director @Runway

Role Description

We are hiring a B2B Marketing Director to drive enterprise pipeline growth through demand generation, targeted account engagement, and experiential marketing. This role will own programs and campaigns that generate qualified pipeline and accelerate opportunities, partnering closely with sales to ensure marketing efforts translate into measurable revenue impact.

This person should be equally comfortable building digital campaigns, producing high-quality events, and optimizing conversion from lead to opportunity. This is not just a campaign execution role - we are looking for someone who thinks in terms of pipeline and ARR contribution.

What you’ll do

• Enterprise Demand Generation:
  • Develop and execute multi-channel campaigns that drive qualified enterprise leads and meetings.
  • Partner with sales to identify priority accounts and build targeted programs that convert interest into pipeline.
  • Build landing pages, nurture sequences, and conversion paths tailored to B2B buyers.
• Experiential and Field Marketing:
  • Plan and execute strategic conferences, hosted events, and executive experiences designed to generate meetings and accelerate deals.
  • Optimize our event strategy to maximize qualified lead capture and pipeline creation.
  • Track event ROI based on meetings booked, opportunities influenced, and revenue contribution.
• Account-Based Marketing:
  • Collaborate closely with sales leadership to align on ICP, target accounts, and messaging.
  • Support outbound sales motions with targeted campaigns and events that move accounts through the funnel.
• Pipeline and Funnel Optimization:
  • Analyze lead-to-opportunity conversion rates, identify drop-offs, and recommend improvements.
  • Ensure proper campaign tracking and attribution across digital and field efforts.
  • Maintain reporting on pipeline contribution and campaign effectiveness.

Qualifications

• 5+ years of experience in B2B demand generation, field marketing, or enterprise marketing.
• Demonstrated experience generating measurable pipeline from campaigns and events.
• Strong understanding of B2B funnels, lead lifecycle, and sales alignment.
• Experience working closely with sales teams and revenue leadership.
• Familiarity with CRM and marketing automation tools.
• Highly organized with a bias toward action in a fast-moving environment.

Benefits

• Competitive salary ranges based on market rates.
• Consideration for candidates with varying levels of experience.
• Commitment to pay equity and diverse backgrounds.

Company Description

Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed.

• Universal World Simulator
• GWM-1
• Gen-4.5
• General World Models
• Robotics SDK
• Conversational Real-time Agents
• Runway Studios

We're excited to be recognized as a best place to work:

• Crain's
• InHerSight
• BuiltIn NYC
• INC