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B2B Growth Marketing Manager
@Instacart
[Hiring] B2B Growth Marketing Manager @Instacart
Apr 12, 2025 - Instacart is hiring a remote B2B Growth Marketing Manager. 💸 Salary: $115,000 - $155,000 usd. 📍Location: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
We are looking for a B2B Growth Marketing Manager, focused on Enterprise B2B offerings: Instacart Platform. This person will be responsible for working with stakeholders to build and execute marketing strategies to reach, engage and acquire new retailers.
- Create demand and lead generation strategies across platforms that drive awareness, engagement, leads, and sales for the Enterprise team.
- Continuously optimize campaigns, testing formats, content, audiences and other variables.
- Responsible for the planning, execution, and management of Retailer-facing CRM programs, including monthly newsletters, nurture campaigns, event follow-up and others via SalesForce Account Engagement (Pardot).
- Owns the strategy, development and execution of all paid media across paid social and paid search.
- Research and recommend additional marketing channels/media partners that support enterprise business goals, developing and executing a holistic growth strategy.
- Partner with Product and Product Marketing to support go-to-market strategies with channel marketing plans.
- Work with the events team to send email invites, and develop event follow-up campaigns to nurture leads.
- Analyze cohort data to identify key trends and behaviors and develop targeted messaging and campaigns to drive desired outcomes.
- Oversight of all content development for B2B marketing channels, including working with creative teams and agencies on production/asset development and copy-writing.
- Oversee external paid media agency relationships for retailer marketing.
- Serve as the marketing operations contact, partnering with sales operations to track, measure, and optimize campaigns.
- Support Product Marketing in maintaining and optimizing Instacart Platform website.
Qualifications
- 6+ years of experience in a B2B digital marketing or channel marketing role at a B2B SaaS company
- Proficiency in marketing automation tools (SalesForce Account Engagement)
- Thrives in a fast-paced, cross-functional role
- Self-starter that proactively seeks opportunities where marketing can uniquely support the Business Development organization
- Creates a culture of experimentation, learning, and a growth mindset.
- Results-focused and data-driven, using qualitative and quantitative insights to inform decision-making and prioritize roadmaps.
- Deep understanding of the market, applied technologies, and domain expertise in channel marketing
Requirements
- SaaS growth experience
- Experience with marketing automation and CRM platforms (eg. Pardot, Salesforce or similar)
- Knowledge of Google Analytics, Google Ads Manager, LinkedIn Advertising
- Lead generation experience
- Ability to interpret complex data to make informed decisions
- B2B marketing experience
Preferred Qualifications
- Experience with ABM campaigns a plus
- Marketing operations experience a plus
- Experience managing agencies
Benefits
- Highly market-competitive compensation and benefits
- Remote work flexibility
- New hire equity grant as well as annual refresh grants
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$115,000 - $155,000 usd
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Apr 12, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
