[Hiring] B2B Event Marketing Manager @Business of Apps

Role Description

We're hiring an Event Marketing Manager to own the marketing engine behind our B2B events for app growth professionals. This is a hands-on role with genuine autonomy, you'll plan and execute campaigns across paid, email and organic channels, and own the results those campaigns deliver. If you're looking for a job where someone hands you a detailed brief every Monday, this isn't it. If you want to own a function, make decisions based on data, and see the direct impact of your work on audience growth and revenue then this is a great opportunity.

Key Activities

• Create, manage and execute delegate and sponsorship marketing campaign plans
• Planning and executing paid campaigns on LinkedIn and Facebook; briefing designers on creative, writing the copy, setting up targeting, monitoring performance and optimising continuously
• Writing and running email campaigns in HubSpot e.g. subject lines, sequencing, segmentation
• Getting the most from our HubSpot CRM - building and managing segments, potentially implementing lead scoring or other improvements
• Growing our organic presence on LinkedIn, YouTube and Instagram
• Managing landing pages and campaign assets
• Tracking and reporting on campaign performance, and making decisions about what to improve
• Working with the sales team to ensure leads from B2B campaigns are tracked and followed up effectively

What Success Looks Like

• Campaign plans in place for our events across delegate marketing, engagement and sponsorship
• Hitting attendance targets at our London (1200), Berlin (1000 rising to 1500) and NYC (500) events, with the right audience (decision makers from top-tier apps)
• Delivering leads to the sales team from sponsorship marketing campaigns
• Strong, consistent messaging and creative across all marketing activity
• Growing the Business of Apps share of voice into the dominant B2B events and media brand in the app industry
• Driving the marketing function forward while collaborating with our internal teams (content, production, delegate sales) and external partners (designers, consultants)

Qualifications

• 5+ years of running marketing campaigns in a high quality B2B events environment
• Strong working knowledge of HubSpot
• Able to directly manage paid campaigns on LinkedIn and Facebook
• Able to travel to our events in NYC, Berlin and London
• Based in the UK or a European time zone
• This is a full time role but we would consider 3-4 days per week working pattern if desired
• Fully remote (we can pay for a coworking space if required)
• Flexible working around school runs or life logistics

Benefits

• Bonus scheme (typically 10%+ of salary)
• Company pension contribution