[Hiring] B2B Demand Generation Specialist @RChilli

Role Description

We are looking for a B2B Demand Generation Specialist with hands-on experience in generating enterprise demand specifically for SAP and/or ServiceNow solutions. This role focuses on building qualified pipeline through targeted enterprise campaigns, not just lead volume. You will work on account-based marketing, multi-channel campaigns, and AI-driven optimization to drive meetings and opportunities.

Key Responsibilities

• Execute Account-Based Marketing (ABM) strategies
• Plan and execute demand generation campaigns for:
  • SAP services / implementations / integrations
  • ServiceNow solutions / workflows
• Target enterprise accounts and decision-makers
• Run campaigns across:
  • LinkedIn Ads (primary channel)
  • Google Ads
  • Email / outbound campaigns
• Drive campaigns for webinars, demos, case studies, and whitepapers
• Create messaging aligned with enterprise pain points
• Generate qualified leads → meetings → pipeline
• Work with SDR/Sales teams to improve:
  • Lead quality
  • Conversion rates
• Focus on pipeline impact, not just CPL
• Use AI tools for:
  • Ad copy and campaign messaging
  • Audience targeting and segmentation
  • Campaign optimization and insights
• Continuously improve performance using data
• Manage tracking (UTMs, pixels, CRM integration)
• Analyze metrics (CTR, CPL, SQLs, pipeline value)
• Share insights and optimize campaigns
• Work with content/design for enterprise-ready assets
• Align with sales on ICP, accounts, and feedback loops

Qualifications

• 3–5 years of experience in B2B Demand Generation / Performance Marketing
• Experience working in enterprise / IT services / SaaS environment
• Hands-on exposure to:
  • SAP ecosystem OR ServiceNow platform (preferred)
• Strong experience in:
  • LinkedIn Ads (must-have)
  • ABM (Account-Based Marketing)
  • B2B funnel management
• Proven ability to generate:
  • Enterprise leads
  • Qualified meetings
  • Pipeline contribution
• Strong understanding of:
  • Enterprise buying cycles
  • Multi-stakeholder decision-making

Requirements

• Must Have:
  • Experience in enterprise demand generation
  • Ability to target and engage enterprise decision-makers
  • Strong ownership of pipeline and performance metrics
• Nice to Have:
  • Experience in SAP / ServiceNow ecosystem
  • Experience in SaaS / IT services / consulting firms
  • Familiarity with CRM tools (Salesforce, HubSpot, etc.)
  • Exposure to AI tools (ChatGPT, Claude, Jasper, etc.)