[Hiring] B2B Content & Thought Leadership Strategist @ClassDojo

Role Description

As a B2B Content & Thought Leadership Strategist supporting the Districts team, your goal is to develop high-quality district-leader-facing content and thought leadership that supports ClassDojo’s B2B marketing efforts and broader GTM priorities.

• Work directly with the Head of B2B Marketing & Demand Generation.
• Partner closely with PMM and GTM stakeholders to shape district-focused narratives.
• Support campaign priorities and strengthen the consistency and quality of district-facing content.
• Develop district-focused thought leadership and executive-facing content.
• Build and manage editorial calendars tied to campaign moments and GTM priorities.
• Translate campaign themes and PMM messaging into compelling district-facing narratives.
• Produce high-quality long-form content, nurture assets, webinar support materials, and campaign-aligned content.
• Support messaging refinement and content iteration across district marketing initiatives.
• Partner cross-functionally with Marketing, PMM, and GTM stakeholders.
• Support nurture email optimization and campaign messaging updates.
• Assist with HubSpot campaign creation and email build support as needed.
• Support webinar programming and district-focused campaign initiatives.
• Assist with basic video editing and content formatting support when needed.
• Help strengthen the consistency, quality, and strategic direction of district-facing content.

Qualifications

• 5+ years of experience in B2B content marketing, editorial strategy, thought leadership, or demand generation content roles.
• Strong writing and storytelling skills for executive or district-level audiences.
• Experience developing thought leadership, long-form content, nurture content, or campaign-aligned assets.
• Strong editorial instincts and narrative development skills.
• Ability to operate independently without highly structured briefs.
• Experience managing multiple simultaneous content workstreams.
• Strong cross-functional collaboration and communication skills.
• Ability to adapt quickly in fast-moving startup-style environments.
• Experience translating strategic messaging into compelling audience-facing content.

Requirements

• Bonus experience in EdTech or K-12 marketing.
• Experience marketing to district leaders or school administrators.
• HubSpot experience.
• Video editing skills.
• Experience supporting webinar programming or campaign launches.
• Experience working in high-growth startup environments.

Benefits

• This is a contractor position based in the United States.
• The role is approximately 28 hours per week (~4 days/week) and is fully remote.
• The estimated hourly rate range in the United States for this role is $70/hr - $90/hr.