[Hiring] AVP Marketing Operations @Baylor Genetics

Role Description

The AVP, Marketing Operations is responsible for building and leading the operational foundation that enables scalable, high-performing commercial marketing execution across the organization.

• Owns the intake, prioritization, workflow management, creative development operations, campaign coordination, and execution frameworks.
• Establishes systems, governance, and operating model for coordinated, measurable, and scalable marketing execution.
• Serves as the central operational partner across marketing, ensuring alignment and efficient execution of campaigns.
• Oversees the organization’s creative services capability through a team of Art Directors and manages external agency strategy.
• Success is measured by operational efficiency, execution quality, campaign readiness, stakeholder alignment, speed-to-market, and contribution to commercial outcomes.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 12+ years of experience in marketing operations, campaign operations, agency operations, or related field.
• Proven experience building and scaling marketing operations functions and execution frameworks.
• Strong experience managing integrated campaign operations and cross-functional workflows.
• Experience leading creative operations or internal agency-style teams preferred.
• Experience evaluating and managing agency/vendor ecosystems.
• Strong operational and process design background in fast-paced, growth-oriented organizations.
• Equivalent combination of education and experience may be considered.
• MBA or advanced degree preferred.
• Healthcare, biotech, diagnostics, or regulated industry experience preferred.

Requirements

• Build and operationalize a centralized marketing delivery and orchestration model.
• Establish clear workflows from intake → campaign brief → creative development → structured handoff to channel execution.
• Act as the central point of coordination across Marketing.
• Design and implement a structured marketing intake system.
• Define required inputs for all requests (objective, audience, KPIs, messaging, channels, timeline).
• Establish and enforce clear prioritization criteria.
• Implement a tiered support model.
• Lead and develop a team of Art Directors responsible for campaign concepting and creative development.
• Develop and enforce standardized campaign briefs and kickoff processes.
• Partner with marketing leaders to define campaign approach, messaging, and execution strategy.
• Ensure clear handoffs of assets, messaging, and timelines to channel owners for activation.
• Develop templates, toolkits, and playbooks for self-service execution.
• Design and implement an agency model to support overflow and specialized needs.
• Establish and track key performance metrics.
• Perform other duties as assigned to support team and organizational objectives.
• Comply with all company policies, procedures, and applicable regulatory requirements.

Benefits

• Remote work location.
• Occasional travel, 15%.

Company Description

Baylor Genetics is proud to be an equal opportunity employer committed to fostering an inclusive and diverse workplace. We welcome and encourage applicants from all backgrounds to apply.