[Hiring] AVP, Digital Marketing Strategy & Innovation @Assurant

Role Description

As the AVP Digital Marketing Strategy & Innovation, you will be responsible for developing and implementing insights-driven digital marketing strategies, plans and campaigns that drive growth for the Global Connected Living Line of Business (LOB), with an emphasis on strengthening consumer engagement and performance across digital channels and touchpoints.

You will lead the digital and content strategy and planning process for Global Connected Living. You will partner with Growth Marketing, IT, UX, CX, Marketing Centers of Excellence (COEs), and other cross-functional teams to plan and prioritize work aligned to business goals and consumer objectives. You will collaborate with Growth Marketing leadership to ensure broader plans and campaigns support key accounts and products.

You will be responsible for defining the digital and content strategies that guide how we engage consumers across priority verticals, client types and customer journeys. You will use marketing research to gain a deep understanding of each target audience, their needs and pain points — shaping leading experiences that reduce friction and drive growth.

You will use marketing pilots to test new marketing initiatives, channels and tactics, ensuring the LOB invests in the most impactful marketing strategies. You will partner with Growth Marketing, IT, UX, and other business stakeholders to identify opportunities and scale successful marketing pilots with clients.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration or other related field
• 15+ years relevant experience in marketing with strong focus in digital marketing, consumer marketing, e-commerce, marketing research and analytics
• 10+ years with direct management experience leading a team of marketers
• Direct experience with developing, executing and measuring successful digital marketing & content strategies
• Direct experience with managing digital and traditional marketing efforts and channels from concept through to production
• Experience with all types of traditional and digital media channels including paid advertising, owned channels, social, email, web, mobile, partner/client-owned channels and emerging digital platforms
• Excellent people skills; ability to build relationships, navigate cross-functional teams and internal/external resources
• Comfortable working in matrixed environments
• Desire to work in a fast-paced environment with complex and changing market dynamics

Requirements

• Marketing or Advertising agency experience or in-house agency within a large Fortune 500 company strongly preferred
• 10+ years direct management experience leading a team of 5+ marketers
• Direct experience managing paid media plans and advertising campaigns
• Direct experience in digital and content strategy and e-commerce
• Deep understanding of martech and analytics tools including Salesforce Marketing Cloud, sales enablement tools, Google Analytics, PowerBI

Benefits

• Pay Range: $122,400.00 - $204,400.00
• Any posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position