[Hiring] AVP Digital Marketing @Mashreq

Role Description

• Drive strategic marketing efforts to achieve business objectives, including account acquisition targets as per eligibility criteria and transactions/volume targets post onboarding.
• Deliver Acquisition, Spend & Engagement through extensive digital, offline & owned assets and use analytics for tracking, optimization & deliver ROI.
• Manage multi-layered & intensive stakeholders across Business Partners, Agencies (Media, ATL & BTL creative), and Economic Departments.
• Define & implement innovative Digital First solutions across the suite of products, such as digital acquisition, volume increase, and customer experience for New To Bank and Existing To Bank customers.

Company Description

The leading financial institution in MENA, we proudly think like a challenger, startup, and innovator in banking and finance, powered by a diverse and dynamic team who put customers first. Together, we pioneer key innovations and developments in banking and financial services.

Our mandate? To help customers find their way to Rise Every Day, partnering with them through the highs and lows to help them reach their goals and unlock their unique vision of success. Delivering superior service to clients by leading with innovation, treating colleagues with dignity and fairness while pursuing opportunities that grow shareholders value. We actively contribute to the community through responsible banking in our mission to inspire more people to Rise.