[Hiring] Automation Specialist @OuterBox

Role Description

As an Automation Specialist at OuterBox, you will be a key player in designing sophisticated marketing automation workflows that deliver highly personalized customer experiences. You'll build and execute campaigns, bringing personalized experiences to life. Your passion for innovation and data-driven optimization will be essential as you collaborate with Email Marketing Specialists and the User Experience team to drive exceptional results for our clients.

Job Responsibilities:

• Automation Workflow Development:
  • Design and implement sophisticated workflows that drive personalized customer experiences through complex triggers and various audience creation methods, from Salesforce entry events to querying relational databases with SQL.
• Lifecycle Touchpoint and Segmentation Planning:
  • Collaborate with the team to ideate on customer lifecycle stages and segmentation strategies, contributing to a comprehensive audience engagement roadmap for clients.
• Stakeholder Communication:
  • Maintain open and effective communication with team members and stakeholders to align on automation strategies, workflow objectives, and performance insights, ensuring all plans meet campaign goals and marketing objectives.
• Performance Monitoring and Quality Assurance:
  • Continuously monitor the performance of all active workflows and automations to ensure quality and effectiveness, and make optimization recommendations as necessary.
• Data Management and Dynamic Content:
  • Maintain robust data models and attribute definitions, enabling scalable audience segmentation and supporting dynamic content personalization for campaigns and landing pages.
• Compliance and Best Practices Adherence:
  • Ensure all automated marketing practices comply with legal standards and industry best practices, maintaining a focus on data privacy and system reliability.
• Additional duties, as assigned.

Qualifications

• 4+ years of experience preferred. Demonstration of exemplary performance may supersede the experience requirement.
• 3+ years of experience in Salesforce Marketing Cloud Engagement (MCE) and AMPscript.
• Experience with relational databases and SQL.
• Working knowledge of HTML / CSS to complement drag-and-drop email builds.
• Proficient understanding of email marketing and KPIs.
• Strong communication skills (written, verbal, as well as visually through diagrams and concepts).
• Excellent problem-solving skills to create innovative solutions to complex problems.
• Attention to detail and time management skills.
• Actively stays up to date with the latest trends in email marketing and automation.

Requirements

• Nice to have:
  • Additional experience in other Email Service Platforms (ESP) such as Klaviyo, ActiveCampaign, SharpSpring.
  • Knowledgeable about cross-inbox & cross-device compatibility.
  • Understanding of email authentication protocols.
  • Good grasp of web analytics, experience with Google Analytics.

Benefits

• Empowering your journey through every stage of growth—so you can do your best work and live your best life.
• Exceptional teams deserve exceptional support. Our employee benefits package includes:
  • Generous paid time off.
  • Healthcare coverage.
  • Retirement savings options.
  • Professional development opportunities.
  • Additional perks designed to help you stay healthy, productive, and fulfilled both at work and at home.
• Health Insurance.
• 401(k) & Retirement Savings.
• Generous Paid Time Off.
• Flexible Scheduling.
• Remote-First Culture.
• Professional Development.
• Employee Referral Program.
• And more!