[Hiring] Audience & Measurement Director @Publicis Groupe Holdings B.V

Role Description

The Audience & Measurement Director will lead the development, measurement, and adoption of audience and data solutions across Publicis Media Canada. This role will help translate client business objectives into addressable audience strategies powered by third-party digital signals, first-party data, proprietary data solutions, and emerging AI-enabled planning tools.

• Partner closely with planning teams, activation specialists, platform leads, and client teams.
• Shape audience recommendations and identify growth opportunities.
• Ensure audience strategies are connected to campaign performance, reporting, and commercial outcomes.
• Move fluidly between operational execution, product enablement, measurement/optimization, and internal education.

Responsibilities

• Audience Strategy & Client Leadership:
  • Lead audience strategy development across key client opportunities.
  • Develop and present client-facing audience recommendations and segmentation strategies.
  • Identify new audience opportunities to improve planning quality and campaign effectiveness.
  • Lead measurement framework and optimization conversations with analytics and activation stakeholders.
  • Collaborate with planning and research teams to embed audience thinking in the strategic planning process.
  • Support new business and pitch teams by developing audience, data, identity, and technology narratives.
• Commercialization & Growth:
  • Drive adoption and revenue contribution from audience and data solutions.
  • Track client contribution, forecasting, pacing, and growth opportunities.
  • Identify opportunities to expand audience solutions across existing clients and new briefs.
  • Support account teams in positioning audience strategy as a driver of measurable client value.
• Product, Data & Platform Integration:
  • Partner with activation teams to ensure audience strategies are executable and measurable.
  • Participate in operational discussions related to audience taxonomy and campaign setup.
  • Collaborate with Publicis Groupe teams on proprietary data solutions and platform integrations.
  • Translate evolving product capabilities into clear guidance for planning and activation teams.
• Enablement, Knowledge Sharing & Change Management:
  • Lead internal education around audience products and planning tools.
  • Ensure teams understand available audience capabilities and best practices.
  • Act as a senior point of contact for audience-related questions.
  • Mentor team members and help navigate change in audience strategy and AI.

Measures of Success

• Increase adoption of audience and data solutions across teams.
• Grow client revenue contribution tied to audience strategy.
• Improve consistency and quality of audience recommendations.
• Strengthen client confidence in Publicis Media’s data and audience capabilities.
• Connect audience strategy to measurement, reporting, and business outcomes.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 8–10+ years of experience in digital strategy, audience strategy, or data-driven marketing.
• Strong understanding of programmatic, social, and digital media platforms.
• In-depth knowledge in performance campaign activation and reporting.
• Experience developing client-facing data or audience recommendations.
• Proven ability to work across planning, activation, analytics, and client teams.
• Strong commercial mindset with experience identifying growth opportunities.
• Excellent communication, facilitation, and presentation skills.
• Strong project management skills with the ability to prioritize across multiple stakeholders.
• Experience with identity solutions, first-party data, or AI-enabled planning is an asset.

Leadership Attributes

• Strategic, commercially minded, and client-focused.
• Comfortable operating in ambiguity and driving clarity through change.
• Strong collaborator and communicator who can influence without direct authority.
• Curious about data, technology, privacy, AI, and the future of addressable media.
• Confident presenting to senior stakeholders and guiding cross-functional teams.
• A practical problem-solver who can move from strategy to execution.

Salary

The salary range for this position is CAD 100-110K per year. Actual compensation will be based on relevant experience, knowledge, skills, and applicable certifications.

AI Use

We use AI tools to support parts of our hiring process, such as reviewing applications. These tools assist our recruitment team but never replace human decision-making.

Equal Opportunity Employer

Starcom is an equal opportunity employer committed to diversity and inclusion. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities throughout the recruitment process.