[Hiring] Audience Manager @TUI

Role Description

We're looking for an Audience Manager to develop and optimize customer audience strategies across our marketing and personalization initiatives. You'll create, analyze, and refine customer segments to enable targeted marketing and personalized experiences, serving as the bridge between data analytics and marketing execution as we work towards becoming the leader in technology within the travel industry.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience in audience management or marketing analytics.
• Proven experience in audience management, marketing analytics, or CRM that demonstrates a strong understanding of customer segmentation and targeting strategies.
• Experience with audience platforms such as CDP and DMP, along with marketing automation tools, data analysis and visualization techniques.
• Strong communication skills to translate complex concepts for different stakeholders.
• Understanding of marketing channels and campaign execution to ensure audience strategies align with business objectives.
• Knowledge of data privacy regulations and ethical data use.

Requirements

• Knowledge of SQL or other data query languages.
• Experience with personalization technologies.
• Understanding of machine learning and predictive modeling concepts.
• Experience with A/B testing and experimentation.
• Knowledge of customer journey mapping and lifecycle marketing.
• Experience with multiple marketing channels.
• Understanding of attribution models and marketing measurement.
• Experience in travel, hospitality, or e-commerce industries would be advantageous.

Benefits

• Attractive remuneration and discretionary bonus schemes.
• Generous travel benefits.
• Extensive health & well-being support.
• Flexible working environment to encourage a healthy work-life balance.
• Access to the TUI Learning Hub to level-up and reach your ambitions.
• Opportunities to work on global projects and teams.
• Involvement in local charity and sustainability initiatives like the TUI Care Foundation.