[Hiring] Associate Vice President for Digital and University Enrollment Strategy @Vermont State Colleges System

Role Description

The Associate Vice President for Digital Online and University Enrollment Strategy (AVP‑D&UES) is a senior leader responsible for driving enrollment growth through a digitally focused, data‑informed marketing and recruitment strategy that prioritizes online and hybrid learning while supporting enrollment across all VTSU programs, campuses, and modalities.

Reporting to Vermont State University's Chief of Staff, the AVP for Digital & University Enrollment Strategy leads integrated enrollment marketing strategies that elevate VTSU’s online presence, strengthen program visibility, and support a cohesive, university‑wide approach to recruitment and enrollment.

This role ensures that digital growth strategies effectively serve all learners, including traditional, adult, online, and place-bound students, advancing VTSU’s mission to expand access, affordability, and opportunity across Vermont and beyond.

The (AVP‑D&UES) partners closely with academic leadership, enrollment management, student services, and technology teams to align marketing, recruitment, and program strategy across the institution.

This role is central to building a modern, unified enrollment marketing ecosystem that supports students from inquiry through enrollment and persistence across all learning environments.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field plus seven (7) to ten (10) years of progressive experience in enrollment marketing, digital marketing, online program recruitment, or related fields.
• Demonstrated leadership experience in strategic marketing, enrollment management, or multi-channel recruitment operations.
• Minimum of four (4) years supervising professional staff and leading high-performing teams.
• Experience developing and executing digital-first marketing strategies that support diverse student populations across multiple modalities.
• Strong collaboration and communication skills, with the ability to work effectively across academic and administrative units.
• Expertise in CRM systems, marketing automation, SEO/SEM, analytics platforms, and digital campaign management.
• Demonstrated commitment to access, equity, and serving diverse learner populations.

Requirements

• Lead the development and execution of integrated enrollment marketing strategies with a primary emphasis on online and hybrid program growth.
• Partner with the VTSU leadership team to set enrollment targets, evaluate progress, and adjust strategies to meet university-wide goals.
• Ensure alignment between online recruitment strategies and campus-based enrollment efforts.
• Collaborate with academic deans, program directors, and student services to align marketing strategy with program development.
• Work closely with VTSU’s AVP of Brand and Creative to ensure all digital learning marketing and communications are aligned with VTSU’s brand identity.
• Serve as a key liaison across Marketing & Communications, Admissions, IT, and campus leadership.
• Provide strategic oversight of staffing, budget, and technology to maximize enrollment impact.
• Handle highly confidential institutional information with discretion and sound judgment.

Benefits

• Remote position with periodic travel to campuses for meetings, events, and collaboration as needed.
• Scheduled Hours Weekly: 40
• Budgeted Wage for this Position: $100,000 - $112,000
• Exempt Status: Exempt
• Grade: G17

Company Description

Vermont State University is committed to expanding access, affordability, and opportunity across Vermont and beyond.