[Hiring] Associate Salesforce Data 360 / Marketing Cloud Specialist @Penrod

Role Description

Penrod is seeking an Associate Salesforce Data 360/ Marketing Cloud Specialist to join our growing Data Cloud and Marketing Cloud practice. This functional-technical role is designed for an early-career professional or a Salesforce Admin, Marketing Cloud consultant looking to evolve into Data 360. You will execute hands-on configuration and delivery tasks that a Data Cloud or Marketing Cloud Lead has architected and scoped.

• Building data streams, data mapping, identity resolution rulesets, configuring calculated insights, activating segments, and building journeys and automations according to documented designs.
• Work under the direction and mentorship of a Lead Consultant or Architect, building deep platform skills while contributing real, billable work on client engagements.
• This role is a launchpad into Penrod's growing Data Cloud and Marketing Cloud practice within Health & Life Sciences.
• Work directly alongside experienced Leads and Architects, build in-demand platform skills on real client engagements, and grow along a defined path toward Consultant and Lead-level ownership.

What you will do

• Execute configuration tasks defined by a Data Cloud or Marketing Cloud Lead, including data streams, mapping from DLOs to DMOs, calculated insights, segments, and activation targets, following documented designs and specifications.
• Build and test ingestion pipeline components, identity resolution rules, data spaces, and activation workflows under the guidance of the Lead Consultant or Architect.
• Configure Marketing Cloud journeys, automations, and data extensions based on requirements and build plans provided by the Lead.
• Support data quality validation and reconciliation testing across ingestion and query layers, flagging discrepancies and escalating issues to the Lead.
• Execute test scripts during QA and UAT cycles, log defects, and track resolution through to sign-off.
• Document configuration steps, build notes, and known issues to support Penrod's library of reusable implementation patterns and accelerators.
• Participate in client discovery and working sessions, capturing requirements, documenting business processes, identifying data and platform needs, tracking decisions and action items, and supporting follow-up activities under Lead supervision.
• Translate business and technical requirements into user stories, acceptance criteria, configuration requirements, process flows, and supporting implementation documentation.
• Develop an understanding of client business objectives and translate use cases into data requirements, audience criteria, segmentation logic, activation requirements, and measurable business outcomes.
• Learn and apply Penrod's Data Cloud and Marketing Cloud implementation methodology, internal tooling, and accelerators.
• Support pre-sales scoping by providing basic effort estimates for defined configuration tasks, as directed by the Lead.
• Ensure all configuration work adheres to HIPAA data handling requirements relevant to HLS clients.

Qualifications

• 1-3 years hands-on experience with Salesforce CRM, Salesforce Marketing Cloud, Salesforce Data 360, CRM platforms, marketing technology, data/analytics platforms, or related technologies.
• Working knowledge of core Data Cloud concepts (data streams, DMOs, unified profiles, calculated insights) or Marketing Cloud concepts (journeys, automations, data extensions), gained through training, certification study, or hands-on projects.
• Basic proficiency in SQL or SOQL for querying, validating, and troubleshooting data.
• Working understanding of relational data concepts, including tables/objects, fields, data types, primary and foreign keys, relationships, data mapping, and basic data transformation.
• Strong attention to detail and the ability to follow documented processes and build specifications accurately.
• Comfortable working under supervision, incorporating feedback quickly, and asking clarifying questions before executing ambiguous tasks.
• Clear written and verbal communication skills for status updates, documentation, and note-taking in client sessions.
• Hold a current Salesforce Certified Associate, CDP Accredited Professional, Data Cloud Consultant certification, Marketing Cloud certification (email specialist, Administrator, or Developer).
• Candidates without relevant Data 360 or Marketing Cloud certifications will be expected to pursue applicable Salesforce certifications as part of their professional development within the first 6 months of employment.
• Hands-on exposure to Marketing Cloud Engagement capabilities such as Journey Builder, Automation Studio, Email Studio, Contact Builder, Data Extensions, audience segmentation, or SQL Query Activities.
• Understanding of subscriber/contact management, consent, preferences, suppression, and marketing data governance concepts.
• Exposure to APIs, SFTP, ETL/ELT processes, CSV/JSON data structures, or other common data integration methods.
• Coursework, internship, or project experience in Health & Life Sciences.
• Conceptual familiarity with HIPAA, HL7, or FHIR data standards.
• Comfort with Excel or Google Sheets for QA tracking and test case management.
• Exposure to a Salesforce consulting environment or systems integrator setting.
• Demonstrated interest in growing toward a Data Cloud or Marketing Cloud Consultant or Lead role.

Benefits

• Employer-paid medical, dental, and vision premiums for full-time employees.
• Short Term Disability, Life Insurance, Accidental and Critical Illness Coverage.
• Unlimited PTO + Volunteer Time Off.
• 10 Company Holidays.
• 401k + 4% Company Match + No Vesting Period.
• Monthly Wellness and Phone Stipends.
• Training & Certificate Reimbursement.
• Paid Parental Leave.
• Pet Friendly Office in Milwaukee + Pet Insurance.
• Bi-annual company get-together — Penrod Palooza!