[Hiring] Associate Product & Content Marketing Manager @Balco, Inc.

Role Description

We're looking for an Associate Product & Content Marketing Manager who operates as a messaging factory: someone who can look at a product, extract what makes it commercially relevant, build the positioning framework that anchors every asset, and then drive production of that content — using AI tools, creative partners, and their own craft — until the channel has everything it needs to sell.

You'll own the commercial translation layer between product management and market-facing execution. That means sitting in product conversations, building messaging frameworks, determining what the channel actually needs to sell effectively, and making sure nothing goes to market without a story behind it.

You will also be a primary AI content operator. With AI as a core production tool, this role requires someone who can prompt intelligently, edit critically, and know — fluently — when AI output is right for a trades audience and when it isn't.

Travel: This role is fully remote with periodic travel required — estimated 4–6 trips annually for launch planning and team alignment, domestic trade shows and industry events, and field visits with reps or distributors as needed to build channel and customer understanding.

Qualifications

• 5–8 years of B2B marketing experience with exposure to both product marketing and content production responsibilities
• Demonstrated ability to develop or contribute to messaging frameworks and value proposition documents
• Active, fluent user of AI writing tools with demonstrated ability to prompt for specific tone, audience, and format
• Portfolio that includes both strategic documents and finished market-facing content
• Experience working with technical products where translating specs into benefits is required
• Strong organizational instincts
• Comfortable working cross-functionally with product managers, channel partners, sales, and creative resources

Requirements

• HVAC, plumbing, electrical, or adjacent trades/industrial manufacturing background (preferred)
• Experience in a rep → distributor → contractor or similarly indirect channel model (preferred)
• Familiarity with NPL or stage-gate launch processes (preferred)
• Experience building or managing a prompt library or AI content workflow for a marketing team (preferred)
• Familiarity with DAM systems (Bynder or equivalent), Showpad, or similar sales enablement platforms (preferred)
• 4-year degree in Business, Marketing, Communications, or Engineering; MBA a plus but not required (preferred)

Benefits

• Comprehensive medical, dental, and vision plans
• 401(k) and pension
• Life insurance
• Paid time off program with paid holidays
• Various wellness programs

Company Description

Based in Houston, Texas, RectorSeal, LLC, is a wholly owned subsidiary of CSW Industrials, Inc. and is a leading provider of quality solutions for the professional trades serving heating, ventilation, and air conditioning (HVAC/R), plumbing, electrical, and construction markets.

For more information about RectorSeal’s innovative products and brands that increase efficiency and improve reliability, please visit www.RectorSeal.com .