Role Description
Wpromote is looking for a sharp Associate Manager, Paid Social to join our team and help execute full-funnel paid social campaigns for a portfolio of exciting clients. This is a hands-on, individual-contributor role focused on campaign execution, analysis, and client communication.
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Fully managing paid social campaign set-ups, activations, and day-to-day optimizations across major platforms (Meta, TikTok, Pinterest, LinkedIn, Snapchat, Reddit, X).
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Formulating paid social strategies for client businesses, including full-funnel test recommendations across awareness, consideration, conversion, and retention.
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Owning day-to-day client communications, including performance updates and next-step recommendations.
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Analyzing and reporting on relevant social media KPIs that help inform next-step recommendations.
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Collaborating with internal teams, including paid search, creative, analytics, and programmatic.
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Staying on top of the latest trends in social media and presenting findings in department meetings and to clients.
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Helping lead audits and RFPs to win new business.
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Escalating account opportunities, obstacles, or questions to leadership for guidance and coaching.
Qualifications
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2+ years of experience working in paid media advertising, comprising media planning/buying and/or paid social within an agency or client-side environment.
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Two- or four-year degree in business, marketing, or a related discipline.
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Experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Meta, Snap, TikTok, Reddit, X, Pinterest, LinkedIn, etc.).
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Strong knowledge of Meta Ads Manager.
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Familiarity with Google Analytics or similar analytics tools.
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Meta Blueprint Certification preferred.
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Solid working knowledge of Google Suite, Excel, Google Slides, Asana, or similar tools.
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Continually seeks innovative and breakthrough ideas, approaches, and solutions.
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Creative and analytical skills with the ability to take direction well, learn/develop new skill sets, problem solve, and take on new challenges while paying strong attention to detail.
Requirements
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Exposure to AI-enabled advertising, automation, or reporting tools such as Smartly or Sprinklr.
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Working knowledge of paid search, SEO, or other digital media channels and how they connect to paid social.
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Interest in contributing to new business pitches, audits, or account growth planning.
Benefits
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Unlimited PTO.
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Extended Holiday break (Winter).
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Flexible schedules.
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Work from anywhere options.
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100% paid parental leave.
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401(k) matching.
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Medical, Dental, Vision, Life, Pet Insurance.
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Sponsored life insurance.
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Short Term Disability insurance and additional voluntary insurance.
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Annual Class Pass Credits and more!