[Hiring] Associate Manager, Social Media Community Engagement @Macmillan

Role Description

Macmillan is seeking a social-savvy, creative, and highly organized Associate Manager, Social Media Community Engagement to lead day-to-day community management and growth as part of our Consumer Insights, Marketing & Analytics (CIMA) team. Reporting to the Director, Social Media & Community Growth Strategy and working closely with the Manager, Social Media Content, the Associate Manager will bring content and community together, finding creative ways to spark conversation, extend the reach and impact of social content, and build momentum around books and authors.

The role will also collaborate with publisher marketing teams to identify cross-promotion opportunities, coordinate seasonal social plans, and amplify priority titles and campaigns through thoughtful community engagement.

• Lead day-to-day community management across Macmillan Publishers and Fablelistik Editions branded social channels.
• Cultivate distinct, engaging voices for each brand and build meaningful connections with readers, authors, creators, and partners.
• Develop and grow each social community with clear goals around engagement, retention, follower growth, and conversion.
• Collaborate closely with the Manager, Social Media Content to ensure content and community strategies work together.
• Develop and execute community engagement plans with publisher marketing teams and Corporate Communications.
• Co-manage content calendars, incorporating key seasonal moments and major book-buying opportunities.
• Create social content for select community-driven opportunities as needed.
• Bring community insights into broader CIMA initiatives, supporting social commerce and paid social engagement.
• Use social listening and analytics tools to track sentiment, community behavior, engagement, and growth.
• Stay current on evolving community behaviors and platform engagement practices.

Qualifications

• Proven success managing real-time engagement and growing social communities, particularly on TikTok and Instagram.
• Demonstrated ability to develop and maintain distinct brand voices.
• Experience using social listening, analytics, and management tools (e.g., Sprinklr, Meltwater, Sprout Social, Hootsuite).
• Familiarity with AI and automation tools that enhance social listening and community management.
• Strong organizational and project management skills.
• A creative, empathetic communicator with sharp editorial instincts.
• Collaborative mindset with experience working cross-functionally.
• On the pulse of the evolving social media landscape.
• Genuine passion for books, fandoms, and the intersection of reading and social media.
• 3–4 years of experience in social media marketing, with demonstrated hands-on experience in community management.

Requirements

• The salary range for this role is $64,000-$68,000.
• This position is classified as remote but is tied to our New York, NY office located at 120 Broadway.
• Employment is subject to New York State tax withholding under applicable regulations.

Company Description

Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany.

• Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.
• U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group.
• In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name.
• The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.