[Hiring] Associate Manager, Account Marketing @VF Corporation

Role Description

The Associate Marketing Manager for Account Marketing (Canada) will coordinate and maintain the marketing program for The North Face’s wholesale retail partners. This role focuses on building strong relationships, delivering exceptional customer service, building scalable solutions, and driving brand growth through authentic marketing that resonates with wholesale retail audiences (in-store and digital).

The role is based in Quebec, Canada and designated as remote, with an expectation of approximately 25% travel.

Let’s break down that day-in-the-life a bit more:

• Serve as the primary marketing contact for the wholesale accounts, fostering trust and collaboration.
• Support seasonal plans for the wholesale channel and strategic specialty accounts to drive brand awareness, traffic, and sell-through.
• Coordinate seasonal campaigns, in-store activations, and digital marketing support. Partner with agencies to execute this work to deliver to wholesale accounts.
• Provide proactive communication and support to ensure sales managers, sales reps, and wholesale accounts have the necessary assets and resources.
• Work closely with Sales and Brand Marketing teams to ensure alignment throughout the go-to-market process.
• Collaborate with sales representatives on effective tools for seasonal sell-in.
• Manage the co-op advertising claims and expenses process end-to-end to ensure compliance with brand guidelines.
• Track campaign effectiveness and provide reporting with actionable recommendations for process improvement.
• Maintain, manage, and communicate scalable solutions for a wide range of account partners.
• Monitor account health and identify opportunities for growth.

Qualifications

• Bilingual; able to communicate completely fluently in both French and English (spoken and written).
• Bachelor’s degree in Marketing, Business, or related field.
• 2-5 years of marketing experience, preferably in retail or outdoor industry.
• Proven ability to build and maintain strong client relationships.
• Excellent communication, organizational, and project management skills.
• Proven ability to lead a small team in project-driven environments.
• Relationship-driven mindset with a passion for customer service and enabling outdoor exploration.
• Strategic thinker with a hands-on approach to execution.
• Collaborative team player who thrives in a fast-paced, multi-tasking environment.
• Results-oriented with strong attention to detail.

Requirements

• 5+ years of experience and professional achievements.

Benefits

• Hiring Range: $65,600.00 CAD - $82,000.00 CAD annually.
• Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
• Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
• Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com.
• Detailed information on your benefits will be provided during the hiring process.