[Hiring] Associate Director, Thought Leader Liaison @PharmaEssentia U.

Role Description

The Thought Leader Liaison (TLL) is responsible for identifying, cultivating, and managing relationships with key HCP partners and influential individuals within Hematology/Oncology, through strategic collaborations and marketing initiatives. Key duties include:

• Researching potential KOLs in both Academic and Community settings.
• Developing engagement strategies.
• Negotiating partnership terms.
• Tracking campaign performance.
• Maintaining ongoing communication with key influencers.

Key Responsibilities

• KOL Identification and Recruitment:
  • Contribute to the development of engagement strategy for the assigned region; and execute to optimize results.
  • Research and identify relevant Key Opinion Leaders within the target market based on their audience reach, credibility, and alignment with brand values.
  • Conduct thorough evaluations to ensure KOL suitability for collaborations.
  • Initiate contact with potential KOLs and pitch partnership opportunities.
• Relationship Building and Management:
  • Establish strong, authentic relationships with KOLs through regular communication and engagement.
  • Understand KOLs' specific needs, interests, and audience demographics to tailor collaboration strategies.
  • Provide KOLs with necessary information, demo samples, or materials to facilitate effective content evaluation and/or creation.
  • Collaborate with Sales to fortify HCP relationship with PharmaEssentia.
• Commercial Insight Gathering:
  • Lead and direct insight gathering among opinion leaders including one-on-one engagements, small group meetings, national and regional advisory boards and steering committees to gather actionable information, coordinating with other functions.
  • Monitor the competitive landscape, treatment protocols and other market trends, report findings to marketing, provide actionable recommendations and pull through tactical initiatives.
• Collaboration Across Marketing Team:
  • Support and manage commercial advisory boards / steering committees.
  • Develop targeted P2P marketing material/messaging aligned with brand objectives.
  • Review P2P content to ensure alignment with brand guidelines and messaging.
  • Provide input for Speaker Bureau development, training, etc.
  • Lead KOL engagement at key congress meetings.
  • Manage KOLs for internal meetings and external events.
• Performance Measurement and Reporting:
  • Track key performance indicators (KPIs) such as reach, engagement, conversions, and brand mentions across P2P campaigns.
  • Monitor campaign progress and adjust as needed to optimize results.
  • Analyze campaign data to identify successes and areas for improvement, generate comprehensive reports for stakeholders.

Qualifications

• BS/BA or equivalent required preferably in Marketing, Science, Business Administration or other similar degree; an MBA or other advanced degree preferred.
• Minimum 8+ years pharmaceutical sales and/or marketing experience.
• Hematology/Oncology experience is required.
• Strong scientific acumen and business acumen.
• Excellent communication and interpersonal skills.
• Analytical skills to evaluate campaign performance and identify trends.
• Creative thinking to develop engaging P2P collaboration concepts.
• Knowledge of industry trends and target audience demographics.
• Team player with the ability to work independently.
• Leads through influence and with impact across teams.
• Self-starter. Takes initiative and works independently.
• Strong strategic and tactical planning, project management, communication, and organization skills.
• Understanding of compliance environment in pharmaceutical promotions.
• Flexibility to travel 50-70% of the time, occasional evenings and weekends.
• The role requires candidate to live near a major airport.

Benefits

• Comprehensive medical coverage.
• Dental and vision coverage.
• Generous paid time-off.
• 401(k) retirement plan with competitive company match.
• Medical & Dependent Care Flexible Spending Account.
• Monthly cell phone reimbursement.
• Employee Assistance Program.