[Hiring] Associate Director, Performance Marketing @Hale Digital

Role Description

We’re hiring an Associate Director, Performance Marketing to lead the media strategy, performance, and execution for a portfolio of clients. This is a high-impact role for a strategic, hands-on marketer who thrives on driving measurable results, diving into the work, and bringing new ideas to the table to grow ROI for both clients and the business.

This role is ideal for someone who combines deep performance marketing expertise with strong client leadership, strategic thinking, and a passion for outcomes. You won’t just set the strategy—you’ll be in-platform making the magic happen, ensuring ideas translate into real performance.

You thrive in fast-paced environments, effortlessly juggling multiple priorities while bringing clarity to complex challenges. You build strong client relationships, confidently lead performance conversations, and maintain a clear pulse on every moving piece of the media strategy. As a trusted advisor to clients, you take ownership, deliver results, and lead with both confidence and empathy—someone clients rely on and teams love to collaborate with.

Responsibilities

• Operate seamlessly at both tactical and strategic levels - hands-on in execution while translating insights into impact-driven recommendations.
• Know your clients’ businesses deeply, understanding their industry, challenges, and opportunities.
• Own and lead full-funnel digital media strategy across paid search, paid social, display, programmatic, and emerging channels.
• Analyze performance data to uncover insights, implement optimizations, and inform strategic recommendations.
• Proactively identify opportunities for growth, efficiency, and innovation, bringing new ideas forward.
• Own the results and drive execution, ensuring all strategic initiatives deliver performance.
• Partner closely with creative, analytics, and channel specialists to deliver integrated, high-performing programs.

Qualifications

• 6–8 years of performance marketing experience, including leading strategic conversations and executing directly in ad platforms.
• Deeply hands-on in-platform, with experience in media planning, buying, and ongoing campaign management.
• Expert-level experience with Google Ads, Meta Ads, GA4, programmatic, and emerging channels.
• Experience with Amazon Ads and/or retail media networks like Walmart Connect (or similar).
• Experience supporting or integrating performance programs with email, CRM, SEO/AIO, and/or CRO initiatives.
• Experience across DTC, e-commerce, lead gen, and retail with specific strategies used to meet unique needs.
• Experience with creative analysis and testing, using performance insights to guide iteration.
• Confidence in building reporting that includes pulling data, identifying key insights, recommending pivots, and presenting performance narratives to clients.
• Experience with measurement strategies like multi-touch attribution (MTA) and/or incrementality testing.
• Highly collaborative—comfortable leading when needed and also being led depending on the account and team structure.
• Strong verbal and written communicator who can translate complex performance concepts into clear, accessible takeaways for stakeholders.

Benefits

• A refreshingly honest and real culture.
• Good people who enjoy what they do and who they do it for.
• A-players focused on moving the needle for their clients and themselves.
• A focused, experienced, and innovative team that thrives on collaboration.
• Opportunities to shape the future of a growing agency.
• Competitive total compensation package ranging from $90,000–$125,000, including:
• Competitive salary – Fair pay based on your experience, skills, and value.
• Commission – Earn commission based on your individual contributions and results.
• Profit Sharing – When the company succeeds, you benefit.
• Fully funded benefits – Full coverage for health, dental, and vision at no cost to you.
• Flexibility to work in a way that empowers your best performance, at home, in office or both.