[Hiring] Associate Director, Paid Social @The Shelf Influencer Marketing Agency

Role Description

• Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms.
• Own campaign architecture, full-funnel structure, audience strategy, and budget allocation — not just optimization.
• Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses.
• Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations.
• Translate campaign data into strategic storytelling — monthly recaps, QBRs, and executive-level performance narratives.
• Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs.
• Identify growth opportunities and flag risks before they surface in the data.
• Contribute to pitches and new business for performance media Influencer campaigns.

Qualifications

• 4–6+ years of paid social experience with at least 1–2 years at or approaching the AD level.
• Expert-level fluency in Meta and TikTok; YouTube and Pinterest a strong plus.
• A strategic thinker who can also execute — you're not above pulling levers in Ads Manager.
• Exceptional client communication skills — you can distill complexity, tell a story with data, and keep clients confident in the partnership.
• Strong written storytelling: performance recaps, strategy memos, and QBR decks should feel like your native language.
• Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems.
• Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus.

Requirements

• You own your accounts — clients trust you and the team trusts your judgment.
• Campaigns are structured for performance and optimized with clear, documented rationale.
• You've introduced at least one strategic initiative (testing roadmap, creative framework, audience expansion) that didn't exist before.
• You're delivering performance recaps that clients reference and share internally.
• You're contributing ideas to how we build and grow our performance media client base.