[Hiring] Associate Director, Paid Search @BarkleyOKRP

Role Description

This is a full-time, remote position for an Associate Director, Paid Search at BarkleyOKRP. In this role, you will lead the strategy and management of paid search accounts to drive client performance and growth. You will provide leadership across the business and partner with other channels to provide an integrated plan to optimize plans to meet marketing goals. Exceptional communication skills and the ability to work collaboratively in a remote environment are essential.

Qualifications

• 5+ years of Paid Search experience required, including hands-on management of Google Ads and Microsoft Ads.
• Experience with SEM management platforms (e.g., DeepSearch, SA360) or direct platform execution in Google Ads and Microsoft Ads.
• Experience working in and leading team in Google Ads, Microsoft Ads.
• Knowledge and utilization of 1st and/or 3rd party data.
• Strong organizational and mathematical skills.
• Ability to multi-task and deliver work on-time for set deadlines.
• Ability to work effectively with a variety of internal teams and business groups, including Creative, Account Management, Finance and Project Management.
• Ability to communicate effectively within a team environment, with outside media reps as well as with current clients.
• Must be prepared for a fast-paced environment and be comfortable making decisions.

Requirements

• Leads and/or oversees campaign development, optimization, and reporting across Google Ads, Microsoft Ads, and supporting SEM platforms (e.g., SA360), including Search, Shopping, and Performance Max.
• Designs and implements optimal SEM account structures, forecasting methodologies, bidding strategies, goal frameworks, and segmentation approaches to maximize efficiency and scale.
• Partners with platform reps (Google, Microsoft) to evaluate betas, automation features, audience expansion tools, and opportunities to strengthen competitive advantage.
• Identifies new opportunities to supplement goals and formulate strategies to capitalize on new opportunities.
• Builds strong relationships with Google and Microsoft platform teams to stay ahead of auction dynamics, product updates, and performance opportunities.
• Integral activation lead in key client communication.
• Manage, review, and perform daily account responsibilities for client portfolio.
• Updates Director on status of current accounts and team on an ongoing basis and elevates issues in a timely manner.
• Responsible for ensuring accurate SEM tracking, conversion tagging, feed integrity, and audience framework implementation prior to launch, partnering closely with Ad Operations and Analytics.
• Demonstrates thought leadership and professional communication skills by developing and delivering client facing materials.
• Provides oversight and works closely with other team members to meet client goals.
• Supports creation of SEM reporting dashboards and delivers clear insights on performance, auction behavior, query trends, feed health, and algorithmic learning.
• Leads in collaboration with finance team members to resolve media billing issues.
• Ensures strict adherence to client budgets while meeting client objectives.
• Manages junior staff with training, projection prioritization, and client deliverables.
• Stays current on all media trends and opportunities in the industry.
• Other duties/responsibilities may be assigned from time to time.

Benefits

• The annual gross base salary range is $70,000- $120,000 USD.
• Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location.
• Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.

Company Description

At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.