[Hiring] Associate Director, Omnichannel @Just Global

Role Description

The Associate Director, Omnichannel Activation is accountable for driving all aspects of omnichannel media activation across programmatic and paid social, including the incorporation of cross-channel strategy into connected, story-driven, full-funnel media experiences. Working in close collaboration with media strategy, client services, analytics, operations, and activation leads, you will lead and drive campaign strategy and execution across the full campaign life cycle.

• Holistic ownership of client accounts, including activation strategy, planning inputs, budgeting, execution oversight, optimization, and reporting across programmatic and paid social channels.
• Provide strategic and executional support to team members across a variety of clients with differing levels of complexity, maturity, and business objectives.
• Integrate programmatic and paid social strategy into overall agency planning and oversee execution across media platforms, specialists, and managers.
• Partner closely with media strategy and account teams to translate client objectives into actionable omnichannel media recommendations.
• Troubleshoot platform, pacing, tracking, creative, audience, and measurement issues, working with internal teams and media partners to resolve as needed.
• Proactively communicate with client and internal teams, prepare call agendas, and follow up with clear recaps and next steps.
• Oversee in-platform maintenance, optimizations, QA, and campaign governance across programmatic and paid social platforms.
• Oversee regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, while identifying recommendations for optimizations and strategic test opportunities.
• Produce, review, and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness across programmatic and paid social campaigns.
• Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients.
• Ensure tactics, vendors, platforms, and data solutions utilized are privacy compliant and aligned with internal processes, client requirements, contractual agreements, and applicable regulations.
• Ensure omnichannel activation teams are accurately tracking all financial processes in a timely manner.
• Review and approve final, client-ready work product.
• Determine tracking, targeting, buying, optimization, and measurement guidelines for specific accounts.
• Work closely with activation, operations, and media leadership to drive improved processes, consistency, and best practices across clients.
• Exhibit the ability to anticipate, diagnose, and solve problems across channels.
• Own and foster growth in relationships with agency partners, publishers, platforms, and technology vendors, where applicable.
• Identify and deliver new and innovative media solutions to address client business issues and challenges, including POVs and recommendations delivered in partnership with Client Services.
• Support agency account growth initiatives through strategic thinking, strong activation leadership, and proactive identification of new opportunities.
• Onboard new clients with excellence by embodying our "Be One Team" value and collaborating with all internal teams and stakeholders throughout the onboarding process.
• Translate marketing goals, audience insights, brand positioning, and business objectives into viable media communication strategies across programmatic and paid social channels.
• Drive high-value customers to interact with our clients’ products and services through thoughtful audience, channel, platform, and creative activation strategies.
• Discover and deliver new and innovative solutions for executing omnichannel campaigns based on specific client business issues and challenges.
• Work closely with account and media leads to build and maintain strong senior client relationships across a select group of accounts.
• Support the development and delivery of agency RFP responses and pitches, as applicable.
• Contribute to the creation of customer case studies, success stories, and award submissions.

Qualifications

• 7+ years of experience in a digital marketing environment, agency and/or client-side experience preferred.
• 7+ years of experience across digital media activation, with strong expertise in programmatic and/or paid social platforms.
• Demonstrated experience leading omnichannel activation across programmatic and paid social channels.
• Experience managing complex B2B media programs across multiple clients, platforms, markets, or business objectives.
• 5+ years managing a team of direct reports.
• Proven ability to lead senior client conversations, develop strategic recommendations, and oversee high-quality execution.

Benefits

• Access to world-class training and development.
• Competitive pay and benefits that recognize your impact and support you inside and outside of work.

Company Description

Trilliad, a market-leading Growth Services Provider (GSP), solves challenges and drives results for Growth Leaders across Sales, Marketing, and Customer Success. Trilliad’s full-service solutions deliver competitive advantage for the brands it works with by optimizing their sales and marketing strategies, processes, skills, and technology.

At Trilliad, culture is our backbone. It shapes how we think, behave, and treat one another, and it defines how our clients, partners, and communities experience us.