[Hiring] Associate Director of Social Commerce @Power Digital

Role Description

The Associate Director of Social Commerce is a cross-functional leadership role responsible for advancing and optimizing social commerce strategies across all divisions. You will champion innovation in social affiliate marketing, TikTok Shop and other social storefront management, ensuring seamless integration with other service lines while driving scalable revenue growth and exceptional client outcomes. You set the standard for excellence in social commerce execution, conversion optimization, and emerging monetization strategies.

By collaborating closely with divisional leads, R&D leadership, go-to-market teams, and platform partners, the Associate Director of Social Commerce refines commerce offerings, identifies new revenue opportunities, and ensures a best-in-class approach to shoppable content, affiliate programs, and platform-driven commerce initiatives.

Key Responsibilities

• Social Commerce Product Quality & Management
  • Oversee social commerce services, ensuring excellence in affiliate programs, shoppable content on TikTok Shop and other social platform-based storefront strategies.
  • Conduct monthly performance reviews on quality, conversion trends, and strategic alignment, sharing insights with division leads and the Director of R&D.
  • Join one monthly performance review with a division lead, assessing shop performance, affiliate conversion trends, and strategic alignment across commerce-driven initiatives.
  • Lead one monthly operational review with R&D leadership, summarizing division performance trends, key takeaways, and opportunities to enhance social commerce offerings.
  • Ensure best practices for affiliate-driven content, social storefront management, and conversion optimization are consistently applied across teams.
  • Own specific recruitment and bench-building efforts by identifying skill gaps, assessing hiring needs, and ensuring a strong pipeline of Commerce and creator talent to scale offerings effectively.
• Commerce Innovation & Development
  • Lead the development and rollout of scalable social commerce strategies, ensuring profitability and alignment with client needs; rolling these offerings into the division structure as adoption targets are met.
  • Drive cross-channel shop adoption, expanding offerings across affiliate networks, social marketplaces, and emerging commerce-enabled platforms.
  • Work closely with the Director of R&D, Social, to test, refine, and optimize new social commerce programs, storefront strategies, and revenue-generating affiliate partnerships before launch.
  • Support new business efforts by contributing to pitches, revenue forecasting, and pricing strategy for net-new commerce service offerings.
  • Maintain best practice playbooks for social commerce growth tactics, affiliate optimization, and emerging shop strategies, ensuring teams stay ahead of industry trends.
  • Use AI or automation to drive efficiency or improve outputs.
• Platform & Partner Management
  • Act as the primary point of contact for commerce-driven platforms, including TTS, Euka, affiliate networks, and other social shopping integrations (Meta, Pinterest, YouTube Shopping, etc.).
  • Manage platform partnerships and revenue-driving initiatives, ensuring teams leverage shop optimization tools, performance tracking, and emerging monetization features effectively.
  • Own communication and knowledge-sharing regarding commerce platform updates, ensuring all divisions stay informed and adapt strategies accordingly.
  • Keep the organization at the forefront of social commerce advancements, integrating data-driven retail strategies and emerging revenue streams into service offerings.
• Client Management & Hands-On Execution
  • Manage one to two key commerce-driven accounts, applying real-time insights to refine service offerings and execution strategies.
  • Use firsthand experience to optimize affiliate partnerships, shoppable content strategies, and storefront conversion tactics.
  • Share key learnings with the Director of R&D, influencing service development and continuous improvement.
• Cross-Divisional Collaboration & Alignment
  • Host a monthly Commerce Trends All-Hands, bringing together division service leads to discuss commerce strategy, performance trends, and emerging platform updates.
  • Meet monthly with division service leads to align on commerce strategy, performance trends, and emerging platform updates.
  • Partner closely with the Director of R&D to shape new commerce service offerings, ensure scalability, and track business impact.
  • Support go-to-market efforts, ensuring commerce services are structured for profitability, adoption, and long-term growth.
  • Employ AI technologies to enhance and optimize business processes.
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.
• Other applicable or related duties as assigned.

Qualifications

• Strategic and detail-oriented leader with a passion for innovation, collaboration, and operational excellence.
• Proven track record in scaling product quality and maintaining consistency across divisions.
• Experience in rolling out new service advancements, particularly leveraging AI and automation.
• Strong cross-functional leadership skills, capable of aligning diverse teams toward a unified product vision.
• Exceptional communication and stakeholder management skills to foster alignment and buy-in.
• Client-first mindset, dedicated to delivering solutions that drive measurable impact and customer satisfaction.
• Deep experience managing relationships with key digital platforms (e.g., Meta, Google, TikTok, TradeDesk).
• Hands-on expertise in managing client accounts, ensuring direct application of innovations and best practices.

Key Performance Indicators (KPIs)

• 90%+ Client/Service Retention
• 8.8 Average Client NPS
• Minimum of 3 Product or Tool Innovations per Quarter
• Minimum of 1-2 Clients Managed
• Personal RPE (Strategist or AD)
• $70k MRR as Account Director
• $15K RPE

Most Important Things (MITs)

• Product Quality and Consistency
• High engagement and positive feedback from divisional service leads and go-to-market teams.
• Demonstrable improvement in client satisfaction, retention, and performance metrics.
• Active involvement in one to two client accounts, ensuring real-world insights drive service quality and innovation.
• Development and upkeep of comprehensive service and divisional playbooks to guide best practices, including service packages and pricing.
• Administration of quarterly product quality surveys to solicit feedback from Divisions.

Benefits

• Base salary + commission opportunities
• Prepaid Medicine Plan
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives