[Hiring] Associate Director, Marketing Performance Analytics & Revenue Operations @Kyndryl

Role Description

The Marketing Analytics and Revenue Operations Associate Director is a strategic analytical leader responsible for driving insight generation across our B2B marketing organization. This role helps the business understand growth through the lens of marketing channels and identifies how to accelerate that growth by analyzing performance across channels, audiences, and the end‑to‑end marketing funnel.

• Compare performance across email, events, paid media, digital programs, and other B2B marketing channels.
• Identify where the marketing organization should invest, optimize, or shift spend.
• Provide regular insights and recommendations to channel owners to improve efficiency and ROI.
• Lead a team of 1–2 managers (who may themselves oversee analysts).
• Work directly with marketing teams to deliver recommendations, build dashboards, automate insights, and support data‑driven decision‑making.
• Automate reporting and surface actionable insights for marketing and sales stakeholders.
• Ensure data accuracy, consistency, and usability across CRM systems, marketing platforms, and data warehouses.
• Partner with operations and engineering teams to improve data flows, data models, and data quality.
• Review APIs and data conformance, define metadata strategies, and simplify technical outputs into clear narratives.
• Lead analytics projects from start to finish, including developing attribution systems and building segmentation models.
• Diagnose funnel performance, identify bottlenecks, and recommend actions that improve conversion and revenue impact.
• Present findings and recommendations directly to marketing leadership, senior stakeholders, and the Chief Marketing Officer.

Qualifications

• Bachelor’s or Master’s degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio.
• 8+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics.
• 2+ years of experience in leading a program with a team and developing talent.
• Proficiency in SQL and Power BI (required).
• Experience with CRM, Marketing, and Sales Platforms (e.g., Marketo, CJA, Atlas, Salesforce).
• Strong understanding of multi‑touch attribution, marketing analytics, B2B funnels, and revenue dynamics.
• Demonstrated ability to manage and mentor managers and analytical talent.
• Excellent communication and data storytelling skills; able to simplify complexity for diverse audiences, including senior executives.

Requirements

• Strong analytical and quantitative problem‑solving.
• Ability to work autonomously and lead medium‑ to large‑scale projects end‑to‑end.
• Provide thought leadership to senior leads, including the Chief Marketing Officer.
• Strong collaboration and relationship‑building across marketing, sales, and operations.
• High attention to data quality, structure, and consistency.
• Curiosity, initiative, and deep commitment to driving business growth.
• Executive‑ready communication and data storytelling, including presentations to the CMO.

Benefits

• Compensation range for the position in the U.S. is $124,920 to $237,480 based on a full-time schedule.
• Eligibility for Kyndryl’s discretionary annual bonus program, based on performance.
• Comprehensive benefits package including medical and dental coverage, disability, retirement benefits, paid leave, and paid time off.
• Different applicable compensation ranges for various work locations.