[Hiring] Associate Director, Converged TV @Rain

Role Description

The Associate Director, Converged TV role is a mid-senior level position at Rain, focusing on developing holistic digital video strategies (with an eye towards CTV) and tactical recommendations in partnership with our Integrated Planning and Media Investment teams.

• Evaluate, recommend, launch, measure, optimize, and grow our work in this vertical.
• Assist with cross-training and agency education as our team evolves.
• Experience with client-facing interaction, video media buying, programmatic platforms, industry trends, measurement and attribution, and the workflow within the digital video universe is important for success.
• Periodic travel and accommodating meetings in different time zones is expected.

Responsibilities, functions, and objectives of the position

• Contribute to strategic direction and account leadership across digital video initiatives.
• Champion all forms of Digital Video with a focus on CTV.
• Deliver strong industry POVs on ad tech, publisher developments, consumption trends, and more.
• Be a thought leader, standardize best practices, and streamline efficiencies & automation.
• Provide leadership across the Digital Video team, including Supervisors and Specialists.
• Responsible for account supervision and fostering strong relationships with key clients and internal stakeholders.
• Oversee development of effective performance and brand-building strategies specific to digital video.
• Develop education materials for both internal and external client use, providing the needed information on strategies, partnerships, and adoption of ad tech.
• Partner with the Integrated Planning and Investment teams utilizing audience tools, historical performance data, scorecards, and best practices specific to the client objectives to identify the best investment allocations.
• Direct involvement and oversight of execution of campaigns through a variety of methods including Direct IO, programmatic platforms, etc.
• Report on campaign performance, progress against goals, and future strategies with senior executives.
• Manage digital video processes; ensuring they are current, effective, and adopted across the practice.
• Align programmatic initiatives with broader marketing and business objectives.
• Proven fluency in the major DSPs including The Trade Desk, DV360, Amazon, Yahoo, Viant, and more.
• Ensure quality of work across digital video practices consistently meets Agency’s standards.
• Contribute to goals for the department, inclusive of certifications, training, growth opportunities, and account assignments.
• Adhere to departmental processes, standards, and best practices.
• Discover new ways to leverage our media and ad tech partners, including data targeting, digital video innovation, and platform execution strategies.
• Identify opportunities for growth and expansion in digital video advertising services.
• Contribute to channel-specific inputs for new business pitches and act as subject matter expert for new account onboarding needs.

Qualifications

• Bachelor’s degree in advertising, marketing or related field or equivalent combination of education and experience.
• 6+ years of hands-on experience, with a focus on digital video planning and activation.
• Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate digital media.
• Experience with DSPs, CTV publishers, measurement, currency, trafficking, reporting, and the development of campaign performance insights.
• Enjoys evaluating data and the ability to review performance data sets, identify critical storylines, and communicate accordingly internally and externally.
• A collaborative spirit and an active interest in mentoring and managing team members.
• A strong interest in ad tech, digital video trends, and innovation.
• Strong project management skills and high attention to detail.
• Appreciation of our Core Values.

Benefits

• Medical, Dental, and Vision insurance.
• Quarterly profit-sharing program.
• 401(K) plan with employer match (and immediate eligibility).
• 4-6 weeks PTO.
• 12 paid holidays.
• 12-18 weeks fully-paid Family and Medical Leave.
• Monthly Work-From-Home allowance.