[Hiring] Associate Director, Amazon + Retail Media @Wpromote

Role Description

We're looking for an Associate Director to own Amazon DSP (demand-side platform) strategy and execution for a large-scale portfolio account. In addition, you'll also be director-level support for managers across 2-3 other full-funnel retail accounts, as well as help the wider team sharpen how they plan and execute across retail DSP.

You Will Be:

• Accountable for full-funnel Amazon DSP strategy, planning, and execution across a large-scale portfolio account.
• Supporting managers at a director-level across several other accounts across Amazon Sponsored Ads, DSP, and other retailers (Walmart, Target, Criteo).
• Designing, implementing, and managing ad spend across campaigns, while having a full grasp of how different ad types work together to further our client’s goals.
• Monitoring daily trends, opportunities, and spend across multiple brands.
• Proactively communicating with clients about account health, ad performance, sales, best practices, potential opportunities, and developing action plans to improve results.
• Working in a dynamic, time-intensive environment where competing priorities are commonplace. Previous agency experience preferred.
• Closely monitoring competitors and category trends.
• Auditing prospective Amazon accounts and identifying areas for improvement to assist in the sales process.
• Developing and maintaining a strong understanding of new or emerging trends within Amazon and other marketplaces.
• Tasked with some special projects as needed to help the growth of the department.

Qualifications

• 7+ years in digital media, with deep hands-on Amazon DSP planning and execution experience.
• Real programmatic fluency — PMP vs OMP, inventory deals, audience strategy, and inventory decisions.
• Command of the full Amazon ecosystem: DSP, Sponsored Products, Brands, and Display, plus AMC.
• Experience working with or at a brand with $5M+ in annual Amazon budget.
• A track record leading large, complex, or multi-brand accounts.
• Experience with 3P optimization tools (Pacvue, Skai, Gigi, etc).
• Great communication skills, both written and oral, with a strong attention to detail.
• Extremely well organized, able to balance client timelines and business needs across multiple clients.
• Work comfortably in dynamic, time-intensive environments where competing priorities are commonplace.
• Ability to manage client expectations and priorities.
• Experience presenting to senior-level client contacts.
• The ability to explain the nuances of Amazon clearly and concisely.
• Working experience of Vendor and Seller Central.
• An understanding and experience with optimizing product detail pages, including titles, key features, and A+ content.
• Knowledge about how Amazon marketing and performance affect the purchase funnel.
• An understanding of Amazon account operations, logistics, and the fees that may be associated with them.
• Working knowledge of other e-commerce marketplaces outside of Amazon.

Requirements

• Experience within the pet category (Nice to Have).
• Prior agency experience (Nice to Have).
• Working knowledge of other digital marketing channels outside of Amazon (social, influencer, search, etc) (Nice to Have).

Benefits

• Remote-first culture.
• Unlimited PTO.
• Extended Holiday break (Winter).
• Flexible schedules.
• Work from anywhere options.
• 100% paid parental leave.
• 401(k) matching.
• Medical, Dental, Vision, Life, Pet Insurance.
• Sponsored life insurance.
• Short Term Disability insurance and additional voluntary insurance.
• Annual Class Pass credits and more!