[Hiring] Associate, Brand Strategy and Activation @Humana

Role Description

The Associate, Brand Strategy & Activation supports the development, activation, and adoption of Humana's brand strategy across the enterprise. This role translates customer, market, competitive, and business insights into actionable recommendations, helping ensure brand priorities are consistently reflected across campaigns, communications, customer experiences, and business initiatives.

As the Associate, Brand Strategy & Activation, you will help shape how Humana's insurance brands come to life across the enterprise. This role supports the management, activation, and adoption of brand strategy by translating insights into meaningful brand experiences across marketing, communications, customer journeys, and business initiatives.

• Support the development and activation of brand strategy by synthesizing customer, market, competitive, and business insights into actionable recommendations.
• Support activation planning and execution, including project coordination, stakeholder alignment, and implementation.
• Partner with cross-functional teams to ensure brand strategies are effectively translated into campaigns, communications, experiences, and other customer touchpoints.
• Help identify opportunities to strengthen brand awareness, differentiation, engagement, and customer experience.
• Develop and maintain brand enablement resources such as playbooks, toolkits, guidelines, templates, and training materials.
• Support brand strategy governance efforts by providing guidance and recommendations that promote consistent application of brand positioning, messaging, and tone of voice.
• Leverage consumer, market, and competitive insights to inform brand recommendations and activation opportunities.
• Assist in monitoring brand health, campaign, and activation performance metrics to assess effectiveness and identify optimization opportunities.
• Help synthesize findings and key learnings into clear, actionable recommendations for stakeholders.

Qualifications

• Bachelor's degree
• 3+ years of experience in brand strategy, brand management, marketing, communications, or a related field.
• Experience supporting integrated marketing campaigns or brand activation initiatives.
• Understanding of brand positioning, messaging frameworks, and brand management principles.
• Strong project management, communication, and collaboration skills.
• Strong written, verbal, presentation, and relationship-building skills.
• Demonstrated ability to collaborate effectively across cross-functional teams.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.

Requirements

• Degree in Marketing, Communications, Business, or related field.
• Experience in healthcare, insurance, agency, financial services, consumer packaged goods, or another regulated industry.
• Experience developing briefs, activation plans, training materials, or brand guidance resources.
• Experience leveraging consumer and market insights to support strategic decision-making.
• Experience applying brand guidelines, reviewing creative work, or supporting brand governance processes.
• Experience working with creative agencies or external partners.

Benefits

• Medical, dental, and vision benefits
• 401(k) retirement savings plan
• Time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
• Short-term and long-term disability
• Life insurance
• Many other opportunities

Additional Information

• Occasional travel to Humana’s offices for training or meetings may be required.
• Work at Home Requirements: Minimum download speed of 25 Mbps and upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
• Scheduled Weekly Hours: 40
• Pay Range: $71,100 - $97,800 per year
• This job is eligible for a bonus incentive plan based on company and/or individual performance.