[Hiring] Associate Brand Manager @The Hershey Company

Role Description

The Associate Brand Manager, Lesser Evil supports the development and commercialization of innovation initiatives within the Salty Marketing Portfolio. Working closely with the Senior Brand Manager, you will:

• Support innovation and renovation initiatives from concept through commercialization using the stage-gate process.
• Analyze syndicated data, consumer insights, and market trends to identify opportunities and support concept development.
• Develop business cases, financial analyses, and performance tracking to support innovation recommendations.
• Assist with go-to-market planning, including launch materials, sell-in tools, and internal communications.
• Partner with Marketing, R&D, Sales, Finance, Shopper Marketing, and agency partners to execute innovation initiatives.
• Monitor post-launch performance, identify key learnings, and recommend actions to improve results.
• Support portfolio strategies across brands, driving clarity and distinction for each.

Qualifications

• 3+ years of relevant experience in brand management, marketing, innovation, or a related field, preferably within consumer packaged goods.
• Bachelor’s degree in Marketing, Business, or a related field required.

Requirements

• Exposure to innovation or renovation projects.
• Experience with IRI, Nielsen, or Circana data.
• Experience with basic financial modeling and cross-functional project leadership.

Benefits

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health.
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match.
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable.
• Growth & Development: Career development programs, learning opportunities, and internal mobility.