[Hiring] Assistant Director of Social Media and Influencer Marketing @EY

Role Description

The position is for a team within EY Global Delivery Services (GDS). The candidate will be supporting various BMC teams and leading a team of social media experts to support EY leaders on LinkedIn and other social media platforms to enhance their presence on the platform. The ideal candidate will have a deep understanding of LinkedIn's dynamics, strong relationship-building skills, and a proven track record of driving engagement and awareness on LinkedIn. The candidate will be working with the global social media teams and should be aware of the cross-cultural sensitivities.

Your key responsibilities

• Connect with internal stakeholders to understand business requirements and suggest appropriate solutions.
• Work with business teams to understand their business and objectives to ensure the questions are answered effectively, and to their satisfaction.
• Develop tailored influencer strategies for LinkedIn aligned with brand goals.
• Drive engaging content creation with EY leaders, maintaining EY’s brand voice.
• Monitor and analyze metrics, and optimize strategies to establish them as thought leaders.
• Convert data into actionable insights and use storyboarding techniques to create reports on PowerPoint.
• Come to clear conclusions, implications, and recommendations on the way forward.
• Ensure accuracy and attention to detail in all phases of the program and ensure project timelines are met.
• Up-to-date understanding of content trends of all the major social media networks (Facebook, Twitter, LinkedIn, Instagram, YouTube).
• Ability to work as part of an agile team; independent and showing flexibility during peak times.
• Collaborate with other department leaders to align social media strategies with broader business goals.
• Facilitate communication and collaboration between cross-functional teams for a cohesive approach.
• Provide insights and recommendations to cross-functional teams based on social media trends and insights.
• Allocate resources effectively for maximum ROI.

Qualifications

• 10-12 years’ experience in B2B marketing.
• Proven experience in LinkedIn strategies for influencers.
• Ability to analyze, organize, and integrate large amounts of information into clear concise presentations.
• Ability to work independently and flexibly.
• Attention to detail and accuracy.
• Outstanding written and oral communications.
• Strong familiarity with the business applications of social media platforms (Facebook, X, YouTube, LinkedIn, etc.).
• Team management skills, ability to effectively lead, manage, and mentor a project team.
• Knowledge about social and digital media research & analytics.
• Strong written and verbal communication skills.
• Experience of social media tools listening and management tools.

Requirements

• Project & People management experience.
• A strong team player and lateral thinker, comfortable working collaboratively, virtually, and independently.
• Ability to understand results and deliver improved social media insights.
• Support and collaborate on projects, being willing to try and test new features.

Ideally, you’ll also have

• Project management experience.
• LinkedIn Insights.
• Experience with social media tools and social media platforms.
• MS Office — Word, PowerPoint, Excel.
• Tracking social media insights through dashboards like Sprinklr, Facebook insights, Twitter insights, LinkedIn insights, etc.

What we look for

• Proven passion and extensive knowledge of social media.
• Ability to think critically, analyze information, and make actionable recommendations.
• Demonstrated skill in multi-tasking in a fast-paced, changing environment.
• Understand, support, implement, and adhere to the quality standards and procedures established by EY, including verbal and branding guidelines.
• Working in international and diverse, cross-cultural environments.
• Team management experience for managing teams both in-person and remote.
• Experience working from remote locations, multiple teams.

Benefits

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching, and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.