[Hiring] ASO & Monetization Specialist @Skylum

Role Description

Main goal:

• Drive growth of the ASO channel and improve monetization for Luminar by systematically testing new ideas, analyzing results, and implementing solutions that positively impact both organic installs and purchase conversion, with the goal of achieving 70% year-over-year growth in organic revenue.

Responsibilities:

• Perform keyword research and regularly update the semantic core for the App Store and Google Play, with a focus on non-brand queries.
• Optimize app page metadata (title, subtitle, keywords, description) in accordance with the approved ASO strategy.
• Analyze competitors’ pages and develop hypotheses to improve the app’s visibility and conversion rates.
• Plan, launch, and analyze A/B tests for screenshots, icons, previews, custom pages, and other app page elements.
• Collaborate with the creative team to develop new custom page designs.
• Monitor key ASO metrics (keyword rankings, impressions, conversion rate, installs) and track changes after launching tests.
• Build a backlog of ASO hypotheses and participate in the regular process of testing and optimizing the app page.
• Analyze and improve conversion from install to purchase by testing paywalls and other monetization scenarios.
• Formulate hypotheses and run A/B tests for paywall messaging, pricing presentation, offers, trial positioning, and other elements that influence purchase conversion.
• Work with the product and creative teams to prepare and launch experiments that impact revenue.
• Identify growth opportunities at the intersection of acquisition and monetization and propose your own initiatives.
• Take ownership of a portion of the growth roadmap in the ASO and monetization areas.

Qualifications

• 1.5–2 years of experience in ASO.
• Hands-on experience optimizing App Store and Google Play pages, working with growth hypotheses, and conducting A/B tests.
• Ability to analyze competitor app pages, their keywords, positioning, and creative approaches to find new optimization ideas.
• Understanding of key ASO metrics: keyword rankings, impressions, conversion rate, installs.
• Proficiency with artificial intelligence tools (2 or more) to optimize marketing tasks, conduct in-depth research, and improve personal efficiency.
• Basic experience or familiarity with ASO tools (e.g., AppTweak, Sensor Tower, App Radar) for analyzing keywords, rankings, and competitors.
• Intermediate / Upper-Intermediate level of English.
• Proficiency in using spreadsheets (Google Sheets) for data analysis, maintaining a list of hypotheses, and preparing simple reports.

Requirements

• Proven experience improving conversion rates across the full funnel (Store → Install → Trial → Purchase), including documented impact on at least one stage (e.g. product page CVR, trial start rate, or subscription conversion).
• Experience working with mobile subscription apps and understanding of paywall optimization and pricing experiments.
• Hands-on experience with Apple Search Ads (ASA), including keyword structure, campaign optimization, and CPP/CSL usage for performance improvement.
• Experience with attribution and performance measurement across channels (basic understanding of how installs and revenue are attributed across SEO, ASA, organic, referral, etc.).
• Experience working with subscription monetization metrics (ARPU, LTV, retention).

Benefits

• A chance to work with a strong team and a unique opportunity to make substantial contributions to our award-winning photo editing tools.
• An educational allowance to ensure that your skills stay sharp.
• English, German, and Polish classes to strengthen your capabilities and widen your knowledge.
• A great environment where you’ll work with true professionals and amazing colleagues whom you’ll call friends quickly.
• The choice of working remotely or in our office space located on Podil, equipped with everything you might need for productive and comfortable work.
• Medical insurance.
• Twenty-one days of paid sick leave per year.
• Twenty-one days of paid vacation per year.
• Fun times at our frequent team-building activities.

What to expect when you apply

• An interview with our Talent Acquisition Specialist.
• Test task to show your skills.
• Professional/technical interview.
• Management interview.
• And finally, your job offer!