[Hiring] Amazon SEO Optimization Manager @Lago

Role Description

This is a newly created role on our team, though the function itself is well established in the Amazon reseller world and we have team members (including our current PPC lead) who already work in this space. You will own Amazon SEO across the SawyerSoles catalog: titles, bullets, product descriptions, backend search terms, A+ content opportunities, indexing, and keyword research. Today, listing creation prioritizes speed and volume, and SEO work happens reactively. Your job is to install a structured, repeatable SEO framework that runs in parallel with new listing creation and progressively works through our existing top-revenue ASINs.

You will work alongside our Catalog and Listing Lead (who owns variation structure, flat files, and Amazon Seller Support escalations) and our PPC and Listing Optimization Specialist (who owns paid traffic and has begun the DataDive rollout). SEO is the missing third pillar, and the team has explicitly asked for someone to own it.

Responsibilities

• Build the SEO Framework (First 1 to 2 Weeks)
  • Stand up a documented, repeatable SEO framework covering title structure, bullet structure, product description, A+ content, and backend search terms.
  • Define keyword research methodology using DataDive as the primary tool and Helium 10 as the secondary tool.
  • Document the workflow end-to-end with Loom video walkthroughs in English.
  • Build a clear hierarchy of information: what comes first in the title, what drives visibility, where each keyword class should live.
  • Publish SOPs to the team's master SOP sheet and train the catalog team on the new standards.
• Own SEO Execution on Priority ASINs
  • Build a tiered prioritization model for SEO investment.
  • Optimize new listings at the point of creation.
  • Work systematically through the existing catalog (roughly 2,500 to 2,800 ASINs).
  • Track before and after performance per optimized ASIN.
• DataDive and Keyword Research Operations
  • Take ownership of the DataDive workflow.
  • Build keyword libraries by product category.
  • Coordinate with our PPC lead for unified keyword research.
  • Stay current on Amazon search algorithm changes and best practices.
• Catalog Quality and SEO-Adjacent Cleanup
  • Identify listings underperforming due to catalog issues.
  • Partner with catalog on image quality standards.
  • Flag and route variation structure problems and missing attributes.
• Reporting and Measurement
  • Deliver a weekly SEO performance report.
  • Build a monthly rollup that ties SEO work to catalog-level outcomes.
  • Maintain a living SEO scorecard for leadership review.

Qualifications

• 3+ years of hands-on Amazon SEO and listing optimization experience.
• Deep proficiency with DataDive or equivalent tools.
• Demonstrated ability to write Amazon titles, bullets, descriptions, and backend search terms that move rank.
• Strong understanding of how Amazon's A9 and COSMO algorithms behave for reseller listings.
• Hands-on experience with Amazon bulk operations.
• Comfortable working in large catalogs (1,000+ ASINs).
• Excellent written English.
• Strong working proficiency with AI tools.
• Prompt engineering skill.

Nice-to-Have

• Prior experience in athletic, apparel, or footwear categories on Amazon.
• Familiarity with PPC fundamentals.
• Experience connecting AI tools to data sources for reporting and analysis.
• Multi-marketplace SEO experience.

Tools You'll Use Daily

• DataDive (primary keyword and competitor research)
• Helium 10 (secondary)
• Amazon Seller Central
• Keepa, SellerSnap, Sellerboard
• Loom
• Google Sheets and Drive, Slack, Asana, Gmail
• Claude (Pro account provided)

Working Hours and Location

• Remote. Open to candidates from any country.
• Remote Work: Work from anywhere.
• Growth Opportunities: Shape your role and grow with us.
• Innovative Culture: Join a passionate team.