Role Description
The Amazon Advertising Specialist is responsible for the hands-on execution, daily management, and optimization of Amazon Sponsored Ads campaigns. This role is focused on driving client success through meticulous campaign setup, continuous monitoring, data-driven analysis, and optimization towards hitting pre-defined KPIs.
The ideal candidate is highly analytical, detail-oriented, and thrives in a fast-paced remote work environment. Responsibilities include:
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Campaign Execution: Build, launch, and manage Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and DSP.
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Daily Optimization: Perform daily campaign management, including monitoring budgets, adjusting bids, and managing placements to meet performance goals.
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Keyword Management: Conduct keyword research, keyword harvesting, and ongoing keyword targeting optimizations, including adding negatives, to improve campaign efficiency and reach.
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Performance Analysis: Analyze campaign performance data to identify trends, issues, and opportunities.
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Reporting: Pull and prepare regular performance reports for the internal advertising team, providing clear insights on key metrics (ACoS, TACOS, CPC, ROAS, CAC, NTB).
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DSP Support: Dedicate approximately 10% of time to supporting Amazon DSP campaign setup and operational tasks as directed.
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Internal Collaboration: Work closely with Amazon Advertising Managers and the Director to ensure campaign execution aligns with the approved strategy.
Qualifications
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Minimum of 2 years of direct, hands-on experience managing Amazon Ads campaigns (Sponsored Products, Sponsored Brands, DSP).
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Proven experience with the Amazon Advertising Console.
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Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights and recommendations.
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Proficiency in Microsoft Excel or Google Sheets (e.g., VLOOKUP, pivot tables).
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Highly detail-oriented with strong organizational and time-management skills.
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Ability to work independently and manage multiple tasks simultaneously.
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Excellent written and verbal communication skills in English.
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Ability to maintain working-hour overlap with the US Eastern Time (EST) zone.
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Reliable high-speed internet.
Requirements
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Experience with third-party Amazon advertising tools (e.g., xNurta, Pacvue, Skai, Perpetua).
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Experience with or exposure to the Amazon DSP platform.
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Experience working remotely for a US-based company.
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Amazon Ads certification.
Benefits
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Remote Work: Work from anywhere—our team is global, and we value work-life balance.
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Growth Opportunities: As a key player, you’ll have the chance to shape your role and grow with us.
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Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.