[Hiring] AI Search Strategist @Terra

Role Description

We’re looking for a strategist who has already made the leap from SEO to AI search and is ready to lead what comes next. You’ve run AEO and GEO programs hands-on, you know your way around at least one major AI visibility platform, and you’re fascinated by how AI is changing the way people find information.

In this role, you’ll own AEO and GEO programs for enterprise clients from start to finish:

• Building prompt baselines
• Running AI visibility platforms
• Shaping structured data strategy across complex multi-market sites
• Closely collaborating on content strategy
• Reporting on what’s working

If you’re passionate about helping brands earn visibility and trust in AI-generated answers, we’d love to meet you.

Qualifications

• At least 1 year of hands-on AEO/GEO experience, including configuring, operating, and reporting from at least one dedicated AI visibility platform (e.g., Conductor, Profound, Citable, AirOps, Semrush)
• 5+ years of SEO experience, with a proven record of driving measurable growth through technical, on-page, and content-based strategies
• Strong understanding of content structure, data, and site architecture for search engines and generative engines
• Strong grasp of audience strategy, including personas, customer journeys, and the marketing funnel
• Understanding of how third-party content shapes AI visibility
• Data-driven mindset, comfortable working in GA4 or Adobe Analytics, Google Search Console, and Looker Studio
• Staying ahead of AI and generative search evolution
• Experience using AI tools like Claude in everyday workflow
• Confident and tactful presenter for senior stakeholders
• Agency experience is a plus
• Nice to have: Experience in regulated industries such as healthcare or pharmaceuticals

Requirements

• Lead AEO/GEO strategy for key clients, from discovery and baseline through execution and ongoing optimization
• Help clients define AEO/GEO success and set realistic goals and KPIs
• Configure and manage AI visibility platforms
• Build and maintain prompt sets based on audience usage of AI tools
• Audit websites for search visibility, crawlability, and AI discoverability
• Turn data into clear, prioritized recommendations
• Guide content strategy to help writers produce effective content
• Build and maintain dashboards for organic and AI visibility metrics
• Research emerging tools and educate internal teams on AEO/GEO best practices

Benefits

• 11 observed holidays
• Unlimited paid time off, with an additional 4 mental wellness days per year
• 100% company funded health insurance, with dental and vision options
• 401(k) plan to help save for your future
• Permanent remote work option
• Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
• Monthly wellness stipend and quarterly employee appreciation gift
• One-time reimbursement for work from home equipment
• Opportunity to join a dynamic, close-knit team
• Salary range: $100,000 - $130,000 a year, commensurate with experience and geographic location