[Hiring] AI Product Marketing Manager @McFadyen Digital

Role Description

Interested in using AI to market a platform about AI that is being built with AI? Are you an innovative digital marketer who enjoys hands-on execution and experimentation across a variety of digital channels? Do you like learning new AI tools working in a fast-paced environment that lets you launch them across multiple areas of marketing—web content, email automation, AEO/GEO, newsletters, paid media, content promotion, and analytics? Have you helped design and launch AI-powered digital solutions? Can you stay ahead of the market by leveraging the latest AI tools before they become mainstream? If you’re detail-oriented, curious, and eager to grow as an AI product marketer, this role is a great fit.

We’re seeking an AI Product Marketing Specialist who will lead the product requirements, high-level feature design, and marketing of an AI-focused platform which was just launched as a wiki, but with big plans for additional AI-powered features, content expansion, and a high volume of highly engaged traffic. The vision is to become the leading destination for AI business strategy and discussion.

You will support the execution of digital programs that generate awareness, engagement, and user content. You will work closely with the CEO to plan product features, manage launches, implement marketing campaigns, monitor performance, manage assets, and help improve our marketing operations. This is an ideal role for a self-motivated person who has been personally (or through work) experimenting with the latest AI tools (e.g. Claude Code, OpenClaw, agents) and wants to deploy them into production for large-scale B2B marketing.

Qualifications

• 5+ years of experience in digital marketing or marketing coordination roles. Exposure to email marketing, CRM/automation tools, or analytics is preferred.
• 2+ years using AI for marketing, content creation, research or other purposes.
• Familiarity with HubSpot, PipeDrive, GoHighLevel, Attio, Clay, or similar modern and extensible CRM / marketing automation platforms.
• Strong understanding of digital channels (e.g., Google Ads, LinkedIn Ads, social media, landing pages, email campaigns) and how to optimize metrics across each channel.
• Excellent US English communication skills (mandatory).

Requirements

• Manage multi-channel campaign execution - Build and run campaigns across email, website content, social channels, webinars, retargeting, AEO/GEO, and multi-channel automated sequences based on strategic direction from the CEO.
• Help define and track the product roadmap for the AI Best Practices platform with enhancements that will drive engagement and our ability to collect contact information. Work with a team of seasoned enterprise-scale architects and developers for rapid development with AI tools. As product owner, ensure that functionality and UX match expectations.
• Leverage GenAI & other tools to automate the creation of video, audio, image and text content assets. Work with internal teams to also gather other content, update landing pages, assist with webinar and partner promotions, and ensure campaigns launch successfully.
• Be the human-in-the-loop reviewer of daily AI-generated content, email drafts, reports, and other automated workflows.
• Collaborate with our corporate 9-person marketing & sales teams to help drive business development by sharing contact/lead data, tool enhancements, AI tool usage, campaigns, content creation, and company/industry research.

Additional Responsibilities

• Optimize and report on our AEO/GEO/SEO to improve our domain authority on AI for ecommerce and related topics.
• Help develop AI-powered tools to research, collect data, and create content based on technology news, industry trends, new AI tool announcements, retailer/distributor news & investor relations releases.
• Collect, organize, report performance data and use it to improve performance. Track metrics such as site traffic, impressions, clicks, leads, CPL, landing page performance, and funnel movement; provide weekly summaries and highlight any anomalies or opportunities for improvement; ensure UTMs, pixels, forms, landing pages, and CRM fields are accurate and functioning; collaborate with internal teams to troubleshoot issues.
• Build, segment, and maintain contact databases within a CRM (HubSpot, Go High Level or a similar extensible platform) and enrich data with tools like Lead Magic, ZoomInfo, or similar.
• Research new tools, channels, and techniques; actively propose innovation with small tests.

Benefits

• A career with thought leaders who literally wrote the book on Marketplace Best Practices.
• A career in the fast-paced world of retail eCommerce, digital marketplaces, and platform businesses.
• A career with first movers who are deploying new business models and strategies worldwide.
• A career in a flat management structure without a rigid hierarchy and bureaucracy.
• A career in a culture that rewards creativity and innovation, risk-taking and teamwork.

Top 5 Performance Metrics

• Number of sales prospect leads that are passed over to our sales team.
• Growth rate of users and their recurring engagement on the platform.
• Total user count on the platform.
• Volume of valuable content on the platform that is getting user engagement.
• Frequency & extent of site tool usage by visitors.