[Hiring] AI Marketing Assistant @Valsoft Corporation

Role Description

Our customers and their consumers deserve the best retail experience. We are looking for a creative and technically confident AI Marketing Assistant to join our growing Marketing team. In this role, you will harness the latest AI tools and technologies to accelerate content production, improve campaign performance and help Cybertill tell its story more compellingly across digital and traditional channels. You will work closely with our Sales and Marketing leadership to embed AI-driven workflows into everyday marketing activities, supporting both the Cybertill and Kudos Software brands.

• Use AI-powered tools (such as ChatGPT, Claude, Appollo & Clay, and similar platforms) to generate, refine and optimise marketing content including blog posts, email campaigns, social media copy, case studies and product messaging.
• Design and execute AI-assisted digital marketing campaigns across LinkedIn, Google Ads, email and organic search, monitoring performance and adjusting targeting based on real-time data.
• Support the management and growth of the HubSpot CRM, including segmentation, nurture workflows, lead scoring and pipeline reporting.
• Conduct AI-enhanced market research and competitor analysis to identify trends, content gaps and new audience opportunities across the charity, retail and visitor attraction sectors.
• Produce and edit short-form video, graphics and multimedia content using AI creative tools (e.g. Canva AI, Adobe Firefly) aligned to brand guidelines.
• Assist in building and optimising landing pages, for AEO, GEO & SEO content and paid search strategies with the support of AI-driven keyword and content tools.
• Collaborate with the Product and Customer Success teams to create customer-facing communications, product release notes and onboarding materials.
• Track, analyse and report on marketing KPIs including MQL generation, email open rates, social engagement, and campaign ROI, using dashboards in HubSpot and Google Analytics.
• Stay current with developments in AI marketing technology, proactively identifying new tools and approaches that could improve the team’s output and efficiency.

Qualifications

• A genuine enthusiasm for AI technology and its practical application in a marketing context, you will have already experimented with AI tools in a professional or personal capacity.
• Strong copywriting and editorial instincts; you can take AI-generated output and shape it into polished, on-brand content that resonates with a B2B audience.
• Familiarity with marketing automation platforms, ideally HubSpot, including workflow creation, contact management and reporting.
• A data-driven mindset — comfortable setting up tracking, interpreting analytics and making recommendations based on performance metrics.
• Experience with social media management tools and an understanding of how to build brand presence on LinkedIn and other relevant channels for a B2B technology business.
• Good project management skills with the ability to manage multiple campaigns and deadlines simultaneously in a fast-moving environment.
• A collaborative, team-first attitude with clear and confident communication skills, both written and verbal.
• Comfortable working across two distinct brands adapting tone and messaging appropriately for each audience.

Requirements

• Results focused
• Team focused
• Accountable
• Service orientated
• Innovative & Passionate
• An excellent communicator both internally and externally
• Focused on the importance of a good user experience, and a customer centric ethos

Qualifications / Experience

• A degree (or equivalent experience) in Marketing, Communications, Business, or a related discipline.
• Experience in a marketing role, with demonstrable use of AI tools to improve output or efficiency.
• Hands-on experience with HubSpot and marketing automation platforms.
• Familiarity with Google Analytics 4, Google Ads or LinkedIn Campaign Manager is advantageous.