[Hiring] AI GTM Homeowner Marketing Specialist @Stayd Collective

Role Description

We're hiring an AI GTM, Homeowner Marketing Specialist to architect and execute Haven's AI-native homeowner GTM engine, using AI as the production layer behind content, SEO, social, and outbound to drive a flywheel of inbound owner leads at a volume a traditional marketer can't match.

This isn't a theoretical strategy seat. It's a hands-on builder role where one person plus the right AI stack should ship the output of a four-person team. Inbound is the missing leg of our marketing engine, and we need someone who can publish high-quality homeowner content consistently, repurpose it across every channel, and keep the existing ad engine humming. The bar is volume plus quality, not theory.

This role starts as a 30-day paid trial. If the model works, you transition to full-time and eventually roll into the shared marketing team under our incoming CMO, where you'd work across multiple brands with specialist support. If it works here, it scales across seven brands under the holdco.

What You'll Own

• Write and publish homeowner-focused blog posts on havenvacationrentals.com on a consistent cadence, including market reports, ADR/occupancy data, owner economics, regulations, design trends, and Haven case studies.
• Own the full publishing workflow end to end: research, draft, edit, format, SEO optimization, image sourcing, scheduling, and publishing.
• Write guest posts and pitch them to relevant Smokies, STR, and real estate publications to build authority and credibility in the market.
• Build a repeatable repurposing system so one piece of long-form content produces 5+ short-form assets distributed across all Haven Facebook pages, LinkedIn, Instagram, and YouTube Shorts.
• Pull owned professional property photos daily from our library, redesign and reformat them for social posting, and maintain a content calendar so the social feeds never go dark.
• Partner with the Meta ads team to develop strategy and ensure paid and organic efforts compound (Meta ads ownership stays with the team; this role optimizes around it).
• Build prompts, skills, and workflows in Claude and similar tools that produce on-voice Haven content at scale.
• Use AI for SEO research, keyword clustering, internal linking, and topical authority planning, not as a Google search replacement.
• Stand up automated repurposing pipelines that turn one blog post or podcast clip into a week of social content.
• Establish a documented repurposing workflow and deliver measurable lift in inbound owner leads from organic channels within 90 days.

Qualifications

• A builder mindset; you'd rather ship 10 things this week than perfect one over a quarter.
• Strong writer with a clean, clear, on-voice style; you can write for an STR property owner without sounding like AI slop.
• SEO literate; you know how to research keywords, structure a post, and earn rankings.
• Hands-on with Meta Ads Manager and comfortable operating inside it without supervision.
• Design-capable; you can produce a great-looking social post in Canva (or equivalent) without a designer.
• Highly organized; you can run a content calendar and hit publish dates without being chased.
• AI-fluent; you use Claude, ChatGPT, and modern tools to move 3–5x faster, not as a crutch.
• Coachable and direct; you take feedback at speed and don't take it personally.
• Customer-centric mindset with the ability to balance owner needs and company goals.
• Background in real estate, hospitality, vacation rentals, or property management is a plus.
• Experience writing for a B2B audience (owner-facing, not guest-facing) is a plus.
• Video editing chops for short-form content is a plus.