[Hiring] AI Content & Marketing Operations Manager @JPW Industries

Role Description

Ready to lead the future of AI powered marketing? JPW Industries is looking for a bold, forward-thinking leader to transform how content is created, scaled, governed, and delivered across our portfolio of brands. This is not just a marketing role. It is a systems leadership role at the intersection of creativity, technology, and operational excellence.

As the AI Content and Marketing Operations Manager, you will design and operationalize AI enabled content systems that increase velocity, strengthen governance, and improve consistency across all JPW brands. Reporting to the Digital Marketing Director, you will serve as the AI enablement lead within Marketing, building scalable workflows while personally contributing to high quality, compelling content that resonates with professional and industrial audiences.

• Design and operate AI assisted content production systems for product detail pages, category pages, blogs, marketplace listings, promotions, product launches and campaign initiatives.
• Translate brand positioning into structured AI prompt frameworks that reflect tone, persona, and messaging priorities.
• Continuously refine AI workflows based on feedback, performance data, and evolving marketing strategy.
• Reduce manual effort, revision cycles, and content production bottlenecks.
• Ensure AI generated content aligns with brand voice, SEO standards, and quality expectations.
• Develop governance frameworks, review processes, and quality control standards for AI assisted outputs.
• Own and optimize the Digital Asset Management platform, Bynder, including metadata, taxonomy, tagging, and lifecycle governance.
• Improve asset discoverability and drive DAM adoption as the single source of truth.
• Map and improve end to end digital content workflows across Marketing.
• Identify automation opportunities and streamline marketing operations.
• Create SOPs and scalable documentation to support operational consistency.
• Track and report on KPIs including production velocity, revision rates, and system adoption.
• Partner cross functionally with Brand, Digital, and IT teams to ensure alignment within enterprise AI and technology governance framework.

Qualifications

• 5 or more years of experience in marketing operations, digital content systems, or marketing technology.
• Hands on experience with AI assisted content tools and workflow design.
• Strong understanding of structured content frameworks and content lifecycle management.
• Experience managing or administering a Digital Asset Management system.
• Demonstrated ability to design scalable processes and operational systems.
• Solid understanding of SEO fundamentals at the execution levels.
• Strong working knowledge of metadata, taxonomy, and structured data.
• Proven ability to influence across functional stakeholders across Marketing and IT.
• Experience supporting multiple brands or complex product portfolios preferred.

Benefits

• Competitive Pay + Annual Bonuses
• Comprehensive Benefits: Medical, dental, vision, life insurance, disability, telehealth, and more from Day 1
• Retirement Plans & Employer Contributions
• Generous PTO + Paid Holidays
• Career Development & Learning Opportunities
• Team Member Appreciation Events
• A Culture That Values Integrity, Teamwork & Innovation