[Hiring] Agentic Content Strategy & Execution Lead @Improvado

Role Description

We're looking for an Agentic Content Strategy & Execution Lead to build and operate the systems that power our B2B content engine — both human and AI-based. You'll design AI pipelines, vibe-code internal tools and automations, own SEO strategy, coordinate with partners, and ship multi-format content at a pace that conventional processes can't match.

This role is not just about execution. We want someone who thinks about why content works — someone who reads about AI, follows the discourse around attention, cognition, and how information spreads, and has opinions worth publishing. If you have a blog, a newsletter, or a LinkedIn presence where you explore these ideas, that's a strong signal.

Goal: Accelerate content-driven pipeline by building and operating systems that produce high-volume, high-relevance content. Own the full stack — from ideation infrastructure to production automation to SEO architecture to performance feedback loops. Build tools when none exist. Ship content when they do.

What Success Looks Like

• Pipeline Contribution: Understands how content fits into the broader pipeline target. Can articulate which content types, topics, and distribution channels influence pipeline, and prioritizes work accordingly.
• SEO Impact: Drives measurable organic growth through keyword strategy, content clustering, technical SEO fixes, and search-intent alignment. Tracks rankings and correlates SEO performance to pipeline.
• Experimentation & Learning: Demonstrates ability to hypothesize, test, and learn consistently. Can fully own a number of isolated experiments each month — including tool-building experiments, not just content experiments.
• Editorial Quality: Maintains a quality bar where published content complies with internal style guide and requires minimal revision from editorial leadership.
• Content System Maturity: Progressively automates content production to minimize human intervention. Builds custom tooling where off-the-shelf solutions fall short.
• Content Systems Maintenance: Keeps content workflows documented, operational, and current. Proactively updates systems when new technology or tooling emerges.

Qualifications

• Exceptional command of English (native or C1/C2 proficiency)
• Has produced clean B2B prose with measurable pipeline impact
• Strong SEO fundamentals: keyword research, content clustering, search intent, on-page optimization, and GSC proficiency
• Has built functional tools or automations through AI-assisted coding (Claude Code, Cursor, Windsurf, etc.) — not just prompts, but shipped, working things
• Comfortable reading, debugging, and lightly editing code (HTML, CSS, Python, JS) even without a traditional engineering background
• Can navigate Webflow CMS and build or extend CMS-connected automations
• Demonstrates learning velocity over credential depth
• Proficient in GA4, Google Search Console, and content analytics tooling
• Can design and run content experiments, then articulate results in business terms (pipeline influenced, conversion lift, SQL contribution)
• Strong interviewer — can lead a customer call, extract the story, and turn it into usable content
• Working experience with multi-modal AI: text-to-image, text-to-video, image-to-video, text-to-speech (e.g., Midjourney, Runway, ElevenLabs, Kling, Flux)

Requirements

• Has a blog, newsletter, LinkedIn presence, or public writing where they explore ideas around AI, technology, philosophy, or the future of cognition and information — this is a genuine green flag, not a box to check
• Curious about AI not just as a tool but as a subject: reads about AI trends, has thought about questions of machine consciousness, agency, and what it means for how we work and create
• Has shipped an internal tool or workflow automation end-to-end through vibe-coding — can describe what it does, why it was built, and what broke along the way
• Background in technical product roles or engineering
• Experience with single and multi-touch attribution models
• Familiarity with APIs, webhooks, or lightweight data pipelines built through AI-assisted development
• Familiarity with semantic search, embeddings, or content graph concepts
• Has written technical documentation or developer-facing content
• Experience coordinating webinars or co-marketing initiatives with partners
• Can produce end-to-end multi-format content (video snippets, audiograms, visual assets) without external dependencies

Benefits

• Remote-first environment
• Strong product/market fit: marketing data product for US-based enterprises
• 20 working days of PTO per year
• US holidays and additional days off
• Extremely fun & open startup environment
• Professional development reimbursement