Role Description
We are looking for an experienced Affiliate Marketing Specialist to build, manage, and scale our affiliate marketing programs. This is a hands-on role for someone who has successfully developed affiliate programs and knows how to identify, recruit, activate, and manage high-quality affiliates and partners.
You will be responsible for growing affiliate marketing into a meaningful customer acquisition channel by:
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Developing the strategy
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Recruiting partners
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Creating campaigns and incentives
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Monitoring performance
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Continuously improving affiliate-generated leads, customers, and revenue
We are specifically looking for someone with demonstrated experience building and growing affiliate programs, rather than simply administering an existing program.
Qualifications
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Min 2+ years of experience in affiliate marketing, partnership marketing, or a closely related field.
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Proven experience building or significantly scaling affiliate marketing programs.
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Strong experience personally recruiting and developing affiliates and strategic partners.
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Experience working with affiliate networks, affiliate management platforms, publishers, influencers, and content partners.
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Strong understanding of affiliate tracking, attribution, commission structures, conversion rates, CAC, LTV, and ROI.
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Experience developing affiliate offers, promotions, and incentive programs.
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Ability to analyze affiliate performance data and make decisions based on measurable results.
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Strong relationship-building and negotiation skills.
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Excellent verbal and written communication skills.
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Strong organizational and project management skills.
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Ability to work independently and take complete ownership of the affiliate marketing channel.
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Experience with B2B services, SaaS, professional services, accounting, construction, financial services, or similar industries is preferred.
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Existing relationships with affiliates, publishers, or affiliate agencies would be an advantage.
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Reliable high-speed internet connection and a dedicated quiet workspace area.
Requirements
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Develop and execute the company's overall affiliate marketing strategy.
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Identify and recruit high-quality affiliates, publishers, content creators, influencers, bloggers, comparison sites, referral partners, and other potential partners.
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Conduct proactive outreach to prospective affiliates and build long-term relationships with them.
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Develop affiliate commission structures, promotions, incentives, and campaigns designed to increase participation and sales.
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Create an effective onboarding and activation process for new affiliates.
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Work with internal teams to provide affiliates with landing pages, marketing materials, messaging, offers, and other resources required to successfully promote our services.
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Identify high-potential affiliates and develop strategies to increase their traffic, leads, and revenue.
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Build relationships with larger publishers and strategic affiliate partners.
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Monitor affiliate traffic, leads, conversion rates, customer acquisition costs, revenue, and ROI.
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Analyze affiliate performance and identify opportunities to increase conversion and revenue.
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Identify inactive or underperforming affiliates and develop strategies to improve their performance.
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Monitor affiliate activity for fraudulent, misleading, or low-quality traffic and leads.
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Test different commission structures, offers, campaigns, landing pages, and affiliate recruitment strategies.
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Coordinate with marketing and sales teams to improve lead quality and lead-to-customer conversion.
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Prepare regular performance reports covering affiliate recruitment, activation, leads, customers, revenue, and ROI.
Benefits
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Competitive salary pay
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Flexible work-from-home opportunity
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Health insurance
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Sick and vacation time off
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Paid training
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Supportive team environment
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Opportunities for growth and advancement