[Hiring] ABM Specialist, High Value Growth @Thomson Reuters

Role Description

We are looking for an Account Based Marketing (ABM) Specialist to join the High Value Growth team within our Legal Professionals business, focused exclusively on the Mid Law market — law firms with 50 or more attorneys. This is a GTM-embedded role — not a marketing function — meaning you will sit close to the field, partner directly with Account Executives, and be accountable for turning account intelligence and intent signals into proactive, high-impact engagement strategies for our most important greenfield Mid Law accounts.

The Mid Law segment is one of the highest-growth opportunities for Thomson Reuters. These firms are sophisticated, increasingly AI-forward, and operating in a competitive landscape where the right legal research, workflow, and AI tools can be a decisive advantage. You will play a critical role in helping Thomson Reuters break into net-new accounts in this space by designing and executing account-specific plays grounded in data, buyer insight, and a deep understanding of the Mid Law technology landscape.

Qualifications

• 3–5 years of experience in ABM, demand generation, or a GTM/sales strategy role — ideally within Enterprise SaaS.
• Proven track record of building account-based programs that directly influenced pipeline in net-new or greenfield accounts.
• Hands-on experience with intent data platforms (e.g., 6sense, Bombora, G2), Salesforce CRM, and Gong Engage or a similar sales engagement platform.
• Strong ability to work cross-functionally with field sales.
• A bias for action: you can translate strategy into specific tactics quickly and without waiting for a perfect brief.
• Strong written communication and analytical skills.

Requirements

• Account-Based Strategy & Planning:
• Partner with field AEs to build and maintain account plans for priority greenfield accounts.
• Define the right mix of tactics for each account based on deal stage, firm size and structure, intent data, and sales signals.
• Maintain a current understanding of how Mid Law firms are adopting AI and evaluating legal technology.
• Campaign Execution & Tactics:
• Design and execute bespoke, account-specific outreach sequences and engagement plays.
• Develop targeted messaging frameworks that speak to each firm's specific priorities.
• Coordinate multi-channel tactics tailored to greenfield Mid Law accounts.
• Data, Intent & Insights:
• Monitor and action intent signals to identify Mid Law firms showing in-market buying behavior.
• Build and maintain account dashboards in Salesforce to track engagement, pipeline influence, and funnel progression.

Benefits

• Flexibility & Work-Life Balance:
• Flex My Way policies to help manage personal and professional responsibilities.
• Work from anywhere for up to 8 weeks per year.
• Career Development and Growth:
• Culture of continuous learning and skill development.
• Grow My Way programming ensures you have the tools and knowledge to grow.
• Industry Competitive Benefits:
• Comprehensive benefit plans including flexible vacation and mental health days.
• Access to resources for mental, physical, and financial wellbeing.
• Culture:
• Award-winning reputation for inclusion and belonging.
• Values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact:
• Two paid volunteer days off annually.
• Opportunities to get involved with pro-bono consulting projects and ESG initiatives.
• Making a Real-World Impact:
• Helping customers pursue justice, truth, and transparency.