[Hiring] Pro Cheer League Coach @Varsity Brands

Role Description

As a Pro Cheer League Coach, you'll play a key lead role in the launch of a first-of-its-kind professional cheer league. Combining elite coaching, safety-first expertise, and a passion for performance, you’ll be instrumental in training and developing top-tier athletes to perform on a national stage. This position calls for energy, organization, and a team-first mindset in a high-visibility, high-performance environment. Pro Cheer League Coaches represent Varsity Brands and uphold company core values with the highest standards of conduct and professionalism.

• Coach elite athletes in high-performance cheer: stunts, pyramids, baskets, tumbling, and conditioning.
• Run structured practices focused on strength, skill development, and routine consistency.
• Design, teach, and clean show-stopping routines along with Team Managers.
• Ensure safety protocols are strictly followed, in line with Varsity Spirit’s standards.
• Mentor and motivate athletes with professionalism, discipline, and encouragement.
• Serve as a brand leader at practices, league events, media appearances, and community activations.
• Support game-day execution: warm-ups, formations, timing, and backstage coordination.
• Foster a positive, coachable, and growth-oriented team culture.
• Collaborate with league management, media teams, and sponsors to enhance event execution and athlete visibility.
• Maintain a calm, prepared, and professional presence at all times.

Qualifications

• Experience coaching cheer at the high school, collegiate level.
• Strong technical knowledge in stunting, tumbling, choreography, and spotting.
• Ability to lead and communicate effectively with high-performance athletes and staff.
• Comfortable in public-facing roles, including media and sponsor-facing responsibilities.
• Organized, dependable, and efficient under pressure.
• Excellent judgment and awareness in identifying risks and enforcing safety measures.
• Must be at least 18 years old.
• Must be travel-ready and committed to full-season participation.

Requirements

• High school diploma or GED preferred; advanced certification or college degree preferred.
• Certification in safety and cheer coaching (e.g., USA Cheer, Varsity Spirit) strongly preferred.
• Experience in mentorship, athletic development, or team management.

Benefits

• Competitive hourly pay
• Travel to and from Pro Cheer League Events
• Varsity Spirit designed Pro Cheer League Uniform
• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!