[Hiring] Senior Data Marketing Analyst @Zip Co Limited

Role Description

As a Senior Marketing Data Analyst, you’ll sit at the center of Zip’s marketing measurement practice, turning complex marketing data into performance insights that shape decisions. You’ll go beyond reporting what happened to uncover why it happened, what it means, and what teams should do next.

• Own marketing analytics across channel performance, campaign analysis, cohort analysis, and funnel reporting, translating findings into clear recommendations for the business.
• Build and maintain dashboards that give marketing teams and senior stakeholders accessible, actionable views of performance and underlying drivers.
• Lead ad hoc analyses that answer meaningful business questions, identifying the drivers behind performance and opportunities for action.
• Develop clear reporting and executive-level summaries that communicate marketing performance, trends, implications, and recommended next steps.
• Partner with marketing and marketing sciences teams to define what matters, determine how it should be measured, and strengthen decision-making through data.
• Apply marketing measurement concepts including attribution, incrementality, media mix, and funnel analysis to evaluate marketing effectiveness.
• Monitor data quality, identify anomalies or inconsistencies, investigate root causes, and partner with relevant teams to improve the reliability of marketing data.
• Build AI-enabled analytical agents, workflows, and models that improve the efficiency, depth, or scalability of marketing analysis, while critically evaluating outputs for accuracy, limitations, and appropriate use.
• Use critical thinking and cognitive flexibility to test assumptions, explore alternative explanations, and adapt analytical approaches as new information becomes available.
• Present complex findings and recommendations to VP and executive-level stakeholders by synthesizing complex analysis into concise narratives that connect insights to company strategy, financial impact, opportunities, and risk trade-offs.
• Continuously explore new analytical methods, AI capabilities, and measurement approaches, applying sound judgment to determine when they can responsibly improve the quality of marketing insights.

Qualifications

• 5+ years of experience in data analytics, business intelligence, product analytics or a related analytical discipline, including experience operating in highly complex analytical environments.
• Deep SQL expertise and demonstrated experience designing efficient analytical solutions across large and complex datasets.
• Advanced experience with dbt and data modeling, including building scalable, reusable data models and trusted analytical foundations.
• Advanced experience with Tableau or comparable business intelligence platforms and experience developing scalable reporting and visualization solutions.
• Experience with customer or product analytics platforms such as Amplitude and applying behavioral data to product and business decisions.
• Demonstrated experience leading complex, ambiguous analytical initiatives from problem definition through analysis, recommendation, and business impact.
• Experience partnering with senior leaders and influencing strategic decisions through clear, evidence-based analytical recommendations.
• Strong business acumen with the ability to connect customer and product analytics to broader business drivers, including revenue growth, customer retention, operational efficiency, and risk.
• Experience establishing analytical standards, shared metrics, or reusable frameworks that improve consistency and scalability across teams.
• Experience applying AI-enabled tools and emerging technologies to analytics workflows, automation, or self-service capabilities.
• Demonstrated ability to mentor other analysts, elevate analytical rigor, and contribute to stronger technical and problem-solving practices across a team.

Benefits

• Flexible working culture
• Incentive programs
• Unlimited PTO
• Generous paid parental leave
• Leading family support policies
• Company-sponsored 401k match
• Learning and wellness subscription stipend
• Beautiful Union Square office with a casual dress code
• Industry-leading, employer-sponsored insurance for you and your dependents, with several 100% Zip-covered choices available