[Hiring] Senior Analyst, ECM - AD @The Kraft Heinz Company

Role Description

• Lead analysis of eCommerce business performance, shopper marketing campaigns, customer marketing initiatives, and investment effectiveness to identify optimization opportunities and growth-driving recommendations for ADUSA.
• Build, maintain, and enhance recurring scorecards to track progress against eCommerce KPIs, campaign performance, investment analytics, and Perfect Screen execution for ADUSA.
• Synthesize customer, consumer, and internal data into effective selling stories with clear “so what / now what” recommendations for internal and external stakeholders.
• Own campaign and program documentation, including planned tactics, budgets, in-market assets, performance results, and key learnings; coordinate routines to share learnings and drive action.
• Partner with internal cross-functional teams, agencies, vendors, retailers, and Retail Media Networks to support execution, performance management, and continuous improvement.
• Support the development of holistic digital strategy by identifying performance trends, surfacing insights, and contributing thought leadership that shapes customer and business recommendations.
• Manage and troubleshoot invoicing and bill-payment workflows across centralized bill pay teams, vendors, retailers, agencies, and Retail Media Networks; drive accountability for timely and accurate payments.
• Adapt national brand creative and marketing plans to customer-specific needs in partnership with internal teams and agency partners.
• Support Senior Manager with business planning and day-to-day execution, including budget tracking, customer-facing slides, media and brand meeting preparation, and other business support as needed.
• Support Lead and broader team with ad hoc requests based on business needs.

Qualifications

• Experience in CPG, retail, eCommerce, syndicated data (Nielsen & IRI), customer marketing, and/or retail media is a plus, with experience working with ADUSA an added bonus.
• Strong analytical foundation with experience using Excel/Sheets and other reporting or dashboard tools to develop clear business insights and recommendations.
• Proven ability to work autonomously, manage multiple priorities, and deliver high-quality work across internal and external stakeholders.
• Clear verbal, written, visual, and presentation communication; able to turn complex data into a simple narrative.
• Demonstrated ability to lead recurring business processes, reporting routines, or campaign analysis with a high level of ownership and follow-through.
• Comfortable representing the eCommerce and customer marketing team internally across Sales, Category Leadership, Finance, Marketing, agencies, and customer-facing partners.
• High ownership mindset with strong attention to detail and follow-through; organized, proactive, and solution-oriented.
• Balances accuracy with speed, flags risks early, and keeps stakeholders aligned.

Requirements

• Experience in CPG, retail, eCommerce, syndicated data (Nielsen & IRI), customer marketing, and/or retail media is a plus.

Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, with plans tailored to meet you and your family’s needs.
• Wellbeing events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for employees and their families.
• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments.
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training.
• Emotional - Employee Assistance Program, Wellbeing Programs, Family Support Programs.
• Financial - 401k, Life, Accidental Death & Dismemberment, Disability.