[Hiring] Marketing Data Analyst @Newfold Digital

Role Description

We are seeking a Marketing Data Analyst to support CRM, email marketing, and personalized marketing initiatives. This role partners closely with the Customer Lifecycle Management (CLM) team to analyze campaign performance, build actionable dashboards, and identify high value customer segments. The analyst will also work with Call Center Operations to ensure accurate tracking and attribution of online marketing to offline sales, and support CDP-enabled analytics strategies.

• Analyze CRM and email marketing campaign performance to generate actionable insights.
• Build and maintain Tableau dashboards for customer lifecycle, segmentation, and marketing KPIs.
• Use SQL (Oracle database) to extract, join, and analyze data from multiple marketing and CRM sources.
• Support customer segmentation and targeting strategies, including identification of high-value customer cohorts.
• Partner with the Customer Lifecycle Management team to evaluate email campaign effectiveness and recommend optimizations.
• Collaborate with Call Center Operations to support tracking and attribution of marketing-driven leads and offline sales.
• Assist with analytics and reporting related to CDP-enabled strategies (e.g., Treasure Data).
• Support reporting and data validation needs related to CRM consolidation and Salesforce Data Cloud migration.
• Communicate insights clearly to marketing and business stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Analytics, Business, Statistics, or a related field.
• 5+ years of experience in marketing analytics, CRM analytics, or a related analytical role.
• Strong SQL skills, including experience querying large datasets (Oracle or similar databases).
• Proven experience building dashboards and reports using Tableau or similar BI tools.
• Experience analyzing CRM and email marketing data.
• Strong analytical, problem-solving, and communication skills.

Requirements

• Experience with Customer Data Platforms (e.g., Treasure Data, Segment, Adobe CDP).
• Exposure to Salesforce CRM and/or Salesforce Data Cloud.
• Experience working with call center data or offline sales attribution.
• Background in SaaS, eCommerce, agencies, or small business enablement.
• Familiarity with AI-enabled analytics tools.

Benefits

• Work-life balance.
• Excellent Health Insurance options (HSA, Medical, Dental, Vision).
• Matching 401K.
• Life/AD&D/STD/LTD.
• Tuition Reimbursement.
• Pet Insurance.
• Generous vacation policy.
• Programs for diversity and inclusion.
• Opportunities for career growth and mentorship.