[Hiring] Information Analyst II @Butler/Till, Inc.

Role Description

The Information Analyst plays a vital role in distilling raw data into actionable insights to inform campaign optimizations. They exercise discretion and independent judgment within the data collection, modeling, measurement planning, visualization, and analysis process. This individual collaborates closely with senior team members to analyze information needs, data relationships, workflow, and technical documentation. Strong communication skills, proactive attitude, and adaptability are crucial for success in this fast-paced, deadline-driven environment.

Key Outcomes & Responsibilities

• Key Outcome: Represent media data with domain expertise for campaign performance reporting.
• Key Responsibilities:
  • Identify, collect, prepare, transform, and validate data.
  • Understand and maintain data models, mappings, and relationships.
  • Complete data transformations.
  • Perform data quality audits.
  • Act as a subject matter expert in data use for measuring and improving marketing campaigns.
• Key Outcome: Measurement Planning, Visualization & Analysis.
• Key Responsibilities:
  • Establish business objectives and define KPIs and metrics.
  • Assist in developing solutions to achieve client measurement goals.
  • Create visualizations to effectively communicate performance.
  • Build, update, and maintain Power BI dashboards for internal and external stakeholders.
  • Document observations resulting from Power BI dashboard reporting.
  • Responsible for timely and accurate reporting delivery.
• Key Outcome: Technical Process Maintenance & Improvement.
• Key Responsibilities:
  • Assist in the development of formal processes and conduct efficiency audits.
  • Proactively support agency improvement/innovation initiatives.
• Other Responsibilities:
  • Continuously learn and improve processes to ensure accuracy and efficiency.
  • Organize and manage multiple priorities and projects.
  • Take full responsibility and accountability for contributions and outcome.
  • Ability to define problems, collect and review data, establish facts, and draw valid conclusions.
  • Additional accountabilities and tasks may be assigned by leader/management, to contribute to overall team and agency success.

Qualifications

• Required Qualifications:
  • Bachelor's degree in marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, Economics, or a related field.
  • 2+ years of relevant experience in data management, data visualization and/or campaign measurement.
  • Developing or intermediate ability to code in SQL.
  • Deep experience in Microsoft Excel, including DAX, complex formulas, pivot tables, Power Pivot.
  • Experience in BI tools, preferably Power BI.
  • Strong written and verbal communication skills.
• Preferred Qualifications:
  • Experience with digital media platforms.
  • Experience analyzing media data.
  • Experience in the Healthcare vertical.
  • Experience using project management software.

Travel Requirements

• All employees, regardless of role or geographic location, are required to attend in person for onboarding during their first week of employment and annually for the Shareholder's Summit held in June.
• Additional travel is not routinely expected but may be required for key/critical meetings & events.

Work Environment & Physical Demands

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength.

EEO Disclaimer

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Compensation

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $48,000 - $75,000 and represents the annual salary range in Rochester, NY.