[Hiring] Head of Analytics @Minno

Role Description

Transform the Future of Children's Faith-Based Media. Build the analytical backbone of one of the fastest-growing faith-based media companies for Christian families. With over $25M raised, 100K+ paid members, and breakeven in sight by mid-2026, Minno needs its first embedded analytics leader to transform data from 40+ fragmented sources into the unified intelligence that powers every major business decision.

As Head of Analytics, you'll build and own Minno's analytics function from the ground up - transforming fragmented data into a unified, trusted foundation that drives every major decision across the company. You'll partner directly with the CEO, CFO, CMO, CCO, CTO, and CPO to unlock content intelligence, power marketing attribution, model member behavior, and build the investor-grade analytics infrastructure required to scale from $15M to $100M ARR.

This is Minno's first embedded analytics hire. What you build will shape how the entire company makes decisions - from content investment to marketing spend to platform strategy. When you bring a finding to light, it gets acted on.

Qualifications

• 5+ years of experience in data analytics, business intelligence, or a related function with demonstrated progression in scope and responsibility.
• Experience in a direct-to-consumer subscription business - SVOD/OTT streaming preferred; strong consumer app or DTC subscription experience at meaningful scale acceptable.
• Advanced SQL proficiency - able to independently query, join, and transform data from complex, multi-source environments without engineering support.
• Fluency in Tableau or comparable BI tool - has built dashboards from scratch, not just maintained existing ones.
• Demonstrated experience building an analytics function or owning analytics end-to-end as the primary analyst in a company with fewer than 150 employees.
• Experience with third-party platform distribution analytics - Amazon Prime, Roku, Apple, or comparable platforms where member-level data is constrained and indirect.
• Strong AI fluency - actively uses AI tools in analytical workflow with a clear point of view on where AI adds the most value.
• Exceptional communication skills - can translate complex data into clear narratives that drive decisions in the boardroom.
• Proactive, ownership mindset - brings insights before being asked and operates independently without a roadmap.
• Genuine alignment with Minno's Christian mission and enthusiasm for the audience we serve.

Requirements

• Build and own Minno's analytics foundation—all Tableau dashboards, the company data dictionary, and board-level KPI reporting.
• Deliver content intelligence that guides investment, licensing, and programming decisions through repeatable analytics frameworks.
• Build investor-grade analytics infrastructure including cohort retention curves, LTV models, Burn Multiple, Rule of 40, and subscriber waterfalls.
• Own marketing attribution across direct-to-consumer and third-party distribution channels with clear visibility into CAC and LTV.
• Drive member lifecycle and behavioral intelligence that informs product prioritization and retention strategy.
• Operate as a proactive strategic partner to the executive team—bring insights before they're requested and teach the team to be better consumers of data.
• Lead Minno's AI analytics strategy and ensure every new business model and content format is instrumented before launch.
• Establish a data audit process and publish a company-wide data dictionary covering all core KPIs.
• Automate recurring reporting cadences—member roll-forward, weekly business reviews, and board KPI reports.
• Build extensible analytics frameworks that travel with the business as it expands into new formats and markets.

Benefits

• Competitive base salary commensurate with experience.
• Performance-based bonus.
• Equity package.
• Comprehensive benefits.
• Professional development opportunities, including attendance at key industry conferences and leadership development programs.

Company Description

Minno is a Nashville-based global media company serving Christian kids and families through:

• Minno Kids: Our flagship ad-free streaming platform experiencing triple-digit growth.
• Minno Originals: Award-winning original programming including "Laugh and Grow Bible for Kids" and "Young David."
• YouTube channel: The fastest-growing Christian kids' channels with triple-digit year-over-year growth.
• Minno Press: Our successful publishing unit behind bestselling children's titles, including the award-winning "Minno Laugh & Grow Bible for Kids."

Our leadership team includes industry veterans from Amazon, PBS KIDS, Duolingo, Disney, DreamWorks Animation, and other major entertainment brands. Following our recent Series A funding, we're well-capitalized for aggressive growth and innovation.

We strive to be the leading voice globally for using media to spark kids' imaginations and curiosity about God and the Bible. We connect families through media that create shared faith experiences, support parents and grownups, and pave the way for enduring spiritual growth in children.

As a public benefit corporation, Minno is committed to helping kids and their families experience Jesus every day through media and technology. This mission drives everything we do.